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    From newsroom to newsletter: How local journalists are DIYing important coverage via email
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    Articles tagged matt skibinski (4)

    “With the advertising people looking at the ad metrics, the subscription people looking at subscription metrics, and journalists looking at outdated metrics…nobody was looking at these metrics together to get a clear view of the business as a whole.”
    Exclusive podcasts, tightened paywalls, and just plain asking each played a part.
    “I am not saying we shouldn’t do vegetables. But for the financial health of our organizations, the rewards are candy. If we’re not taking the vegetables and dipping them in caramel, we’re making some hard choices.”
    “Don’t substitute the word ‘interest’ for ‘value.’ People might be interested in a car crash, but don’t value it enough to pay for it.”