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    Articles by Betsy O'Donovan and Melody Kramer

    Betsy O’Donovan and Melody Kramer are coauthors of “.”
    “Hunting for a valid, data-tested reason to drop a promising idea reserves their team’s time for work that makes money and keeps great journalism alive.”
    “We all know the old journalism saw: ‘If your mother says she loves you, check it out.’ Our moms aren’t the problem. No, if 2016 and 2017 have taught us anything, it’s that our passion for journalism’s flattering mythology only hurts us.”