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Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

is a media marketing company that repackages “meaningful” content from around the web in order to make it more popular on social media.

In March of 2012, — formerly of — and — formerly of  — teamed up to create a concept they hoped would be both socially significant and wildly popular. By of a headline’s popularity before promoting it on Facebook or Twitter, Upworthy experienced significant early growth. Around the one year mark, they had about 10 million unique monthly views. By July of 2013, they had , making it one of the fastest growing digital media companies in history. It was also on Facebook. Upworthy’s traffic in .

Upworthy’s launch was funded by , formerly of , current owner of . They later announced that they had been afforded $4 million from angel funders. In 2013, it and plans to double its staff — by 2014, it had a — and expand into new verticals. Later that year, it of a global health and poverty section funded by the Bill and Melinda Gates Foundation. Its primary initial source of earned revenue was by for directing potential donors toward them. Long term, however, Upworthy plans to be funded entirely by ad revenue, and is pursuing sponsored content deals with a variety of brands. It in 2014 and later that year that its native advertising was far outpacing its editorial content in traffic, attention, and shares.

Upworthy began content partnerships with ProPublica, Human Rights Watch, and Climate Nexus in 2014.

The viral popularity of the content Upworthy aggregates and repackages can be compared to ‘s popularity and growth, but with an added mission for social justice. Causes that Upworthy has attempted to promote include gay rights, cancer research, veteran’s issues and education. Like BuzzFeed, Upworthy has been for in an attempt to manufacture viral content, as well as its for traffic, though it has also been for its viral success.

In 2014, Upworthy publicly released to code to track its internally developed audience engagement metric, .

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Recent AndroidForMobile Lab coverage:
Aug. 3, 2018 / Marlee Baldridge
Upworthy just laid off 31 people. The question remains why. — Good Media Group, which owns viral site Upworthy and Good Magazine, cut at least 31 employees yesterday. The layoffs were first announced on Thursday afternoon in a tweet from editor-in-chief Liz Heron, who said she is a...
April 13, 2016 / Ricardo Bilton
A year into its new original content strategy, Upworthy is focusing on do-good videos instead of clickbait — 2015 was the year that Upworthy not only gave up on clickbait, but apologized for helping it spread. “We sort of unleashed a monster. Sorry for that,” Upworthy co-founder Peter Koechley said last March, referring to...
July 8, 2015 / Joseph Lichterman
How Upworthy is using data to move beyond clickbait and curation — The jokes in Upworthy writer Eric March’s piece “5 incredibly delicious chain restaurants you should never, ever eat at and 1 you should but can’t” are unrelenting. Even though fast food is terrib...
June 25, 2015 / John Dyer
From AndroidForMobile Reports: Solutions journalism brings data and good news together to engage readers — Journalists make careers out of covering the symptoms and causes of bad urban public schools, writing tragedies about students falling through the cracks, scoring scoops from school board investigations, and chasing scan...
Jan. 14, 2015 / Caroline O'Donovan
Q&A: Amy O’Leary on eight years of navigating digital culture change at The New York Times — When Amy O’Leary announced in early January that she was leaving The New York Times to become editorial director at Upworthy, there was a collective jaw-drop in the digital journalism community. What happened next ...

Recently around the web, from Mediagazer:

Primary author: Caroline O'Donovan. Main text last updated: September 11, 2014.
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