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Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

 was a tablet- and mobile-based, general-interest daily news publication owned by News Corp.

The Daily was as the first tablet-specific publication of its kind and was in December 2012, with its technology and some staff folded into the New York Post. News Corp. initially invested $30 million in The Daily, with a production cost of $500,000 per week and a . In May 2011, News Corp. reported  on The Daily in the first quarter of 2011, and that the app had been .

By the following year, it was to be losing $30 million a year, and “on watch” by News Corp. for possible shutdown at the end of the year. The Daily  nearly a third of its staff in mid-2012, and cutting back on its original sports reporting.

As of February 2012, it was the in Apple’s U.S. App Store, but in mid-2011, it was reported to have , 80,000 of whom were paying —  of what News Corp. estimated it needed to break even. A year after The Daily’s launch, those numbers had grown to a 250,000 monthly readers, 100,000 of them paying.

The publication costs 99 cents per week or $40 per year. It was launched with a free trial that was . During that trial, The Daily’s publisher, Greg Clayman, said the publication had been downloaded “” of times.

Shortly after its launch, The Daily was for having , for , and for to the rest of the web. The Daily has for its tablet content, though those pages have no links and cannot be easily accessed from search engines or The Daily’s homepage. During The Daily’s initial trial period, Andy Baio created , which collected links to stories in the app,

The Daily’s design was also after its launch, though others . A AndroidForMobile Journalism Lab analysis found a steep decline in the usage of the social media functions in the app, and a of Daily staffers left the startup shortly after launch.

In the wake of its closing, The Daily criticized again for its extremely large staff and , as well as ,  , and its .

The Daily was launched on the Apple iPad. In early 2012, it for Google’s Android tablet platform and for the , and later that year, it . It also ventured into .

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Primary author: Mark Coddington. Main text last updated: December 6, 2012.
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Explore: Politico
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Politico is a Washington-based website and newspaper that focuses on American politics. Politico was founded in 2007 and is owned by Allbritton Communications, a media company that also owns eight television stations, the New York local news site Capital New York, and, briefly, the defunct Washington-based local news website TBD. As of mid-2013, it had…

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Encyclo is made possible by a grant from the Knight Foundation.
The AndroidForMobile Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.