about  /   archives  /   contact  /   subscribe  /       
Share this entry
Make this entry better

What are we missing? Is there a key link we skipped, or a part of the story we got wrong?

Let us know — we’re counting on you to help Encyclo get better.

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Key links:
Primary website:
Primary Twitter:

Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

is a nonprofit online news organization based in Austin, Texas, that focuses on political and civic issues.

The site was in 2009 by venture capitalist John Thornton and . Thornton in startup funds for the site, including $1 million of his own money and from the Knight Foundation and Houston Endowment.

The Tribune is also by about , as well as corporate sponsors and dozens of both , on which it was on track to make $1.2 million in 2013. The site started with 16 staff members, including 11 journalists (it had grown to a and  by 2014), and a . The Tribune was in 2012. By 2011, the site had raised $3.7 million and spent $4 million. It had raised about by early 2012, with a budget of .

In March 2011 the Tribune and The Bay Citizen were awarded a $975,000 grant from the Knight Foundation to develop an open source content management system specifically for news organizations. It received in 2013 to refine its business model. All told, the Tribune had raised through January 2012. It projected  for that year and . As of 2014, came from corporate sponsorships and live events, with another 17% from individual donations, 17% from foundations, and 12% from memberships.

In 2014, the Tribune launched , an opinion website that is also home to the organization’s native advertising program. The Tribune also owns Texas Weekly, a small weekly online political newsletter founded in 1984. The newsletter brings in revenue to cover about 15 percent of the Tribune’s expenses, and Thornton to launch similar specialty publications.

The Tribune publishes its stories primarily on its website, though they are to other Texas news outlets.

The Tribune has been involved heavily in and , initiatives for which it earned praise at its launch. In May 2010, Smith that the Tribune’s databases were responsible for more than a third of its 5.3 million page views after six months. For 2012 the site reported .

About the Tribune

Interview with former reporter Elise Hu:

Recent AndroidForMobile Lab coverage:
Oct. 4, 2017 / Laura Hazard Owen
The Shorenstein Center will figure out best practices for single-subject news sites, with $683K from Knight — Single-subject news sites are (obviously!) focused on single subjects, from education (Chalkbeat) to criminal justice (The Marshall Project) to gun violence (The Trace), but what do they have in common, what can they lea...
April 27, 2017 / Shan Wang
These national journalists are building a local site to bring a different kind of news to East Texas — Two transplants — a magazine writer and a data journalist, both from national news outlets — walk into a bar in east Texas. They start a small-scale, hyperlocal digital publication devoted entirely to the east Texas ...
Jan. 13, 2017 / Joseph Lichterman
After 5 years, San Antonio’s Rivard Report finds that being a nonprofit is better than being a “no-profit” — By 2015, four years after it was conceived, the Rivard Report was at a crossroads. The San Antonio news site — founded by Robert Rivard, who spent 14 years as the top editor of the San Antonio Express-News, and his wif...
Nov. 30, 2016 / Joseph Lichterman
The Tulsa Frontier is ditching its pricey paywall and becoming a nonprofit as it attempts to grow — The Tulsa Frontier launched in 2015 in an attempt to take a different approach to local news. The Oklahoma investigative news site was a for-profit outlet behind a paywall, with subscriptions costing $30 a month. On Tues...
Nov. 28, 2016 / Ricardo Bilton
With its first community reporter, The Texas Tribune is turning Texans themselves into its next big beat — One of the most common criticisms leveled at the political press after the election is that reporters fundamentally failed to listen to the concerns of the people they write for. This (goes the thinking) may explain why ...

Recently around the web, from Mediagazer:

Primary author: Mark Coddington. Main text last updated: May 15, 2014.
Make this entry better
How could this entry improve? What's missing, unclear, or wrong?
Name (optional)
Email (optional)
Explore: SF Appeal
SF Appeal logo

SF Appeal is an online news organization in San Francisco. The Appeal was launched in March 2009 by Eve Batey, a former San Francisco Chronicle editor. (It calls itself “San Francisco’s online newspaper.”) The site has about two dozen contributors. The Appeal is a for-profit site, with revenue coming in through advertising. Its content centers…

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Encyclo is made possible by a grant from the Knight Foundation.
The AndroidForMobile Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.