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    Andrew Yang, the most meme-able 2020 candidate, also wants to save journalism
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    Exclusive podcasts, tightened paywalls, and just plain asking each played a part.
    “It’s not paying for the newsletter or the audio file. It’s the connection to the mind.”
    “Right now, there isn’t actually a specific bug that is happening. That’s what’s driving us a little crazy.”
    “People aren’t persuaded by logos or messages conveying what’s at stake, and they want to sign up for free newsletters more than they want to pay for a subscription.”
    Just for starters, the Globe will have an expanding hub of coverage online, more live events, and a high-priced premium subscription newsletter for industry professionals.
    The podcast has found opportunity with a donors-only Facebook group. Its second-season subject Curtis Flowers is still in prison, on death row — so “giving somebody a mug for donating doesn’t feel right.”
    On average, they’re paying just under $80 per year. About 40 or so indie publishers with paid offerings are making what Substack calls “meaningful money.”
    Power to the people (who hate talking on phones).
    “What I’m trying to figure out is, what are the proxies for deeper engagement — what are the proxies for repeated use and habituation in a place like this?…Readers are not going to read 100 Australia stories. So what’s the right mix?”
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