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    The New York Times’ Mark Thompson on how he’d run a local newspaper: “Where can we stand and fight?”
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    Articles tagged reader revenue (15)

    Exclusive podcasts, tightened paywalls, and just plain asking each played a part.
    Once print advertising collapsed, newspapers hiked prices to get more money from readers. If they hadn’t, they’d employ even fewer journalists and be in even worse shape today.
    One finding: “Need-to-know material converts (related to how to live your life, understand the world), while nice-to-know (guides, arts, reviews) converts badly but is key for retention.”
    “Attitudes about newsroom collaboration are improving but it can feel like an uphill push sometimes.”
    “Don’t substitute the word ‘interest’ for ‘value.’ People might be interested in a car crash, but don’t value it enough to pay for it.”
    “The promise of Facebook growth is that, if get your strategy just right, you can get big scale and make money off a relatively small cost base…But there is no media business without a relationship with the consumer.”
    In the Netherlands and in Germany, two closely watched startups have gone to readers to pay the bills. What lessons from there can be applied elsewhere?