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    Bad news from Mashable, BuzzFeed, and Vice shows times are rough for ad-supported digital media
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    Articles tagged paywall (248)

    Despite a bad fall shadowed by news about ad revenue declines and layoffs, the Journal has ridden what seems to be a post-election wave of interest in paid media. It’s counting on changes in paywall strategy to bring in even more digital subscribers.
    The branded content business, meanwhile, isn’t growing as strongly as projected.
    The Oklahoma-based investigative site had about 750 subscribers paying $30 a month.
    “The individuals who pay us every year are the readers who are going to count most in our world.”
    A digital subscription starts at £2 per week and includes other perks, like an Amazon Echo Dot for the earliest batch of annual premium subscribers.
    “One of the things you’ve seen across the marketplace for the last five years is a lot of companies are chasing the same kind of traffic from the same social distribution mechanisms…It’s not a recipe for producing a distinctive media brand.”
    Getting revenue directly from listeners is not an immediate priority for most podcast companies. But when payment does arrive, will the money go mostly to producers, networks, or platforms? Part 3 of a five-part series on the business of on-demand audio.
    “The destination has become a very hard place to protect.”
    Sometimes it’s a response to a public emergency; sometimes it’s just to build audience.
    The Post is now asking readers to submit their email in order to read stories without paying.