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    Facebook enters the news desert battle, trying to find enough local news for its Today In feature
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    Exclusive podcasts, tightened paywalls, and just plain asking each played a part.
    “The goal is not to produce content for media outlets. It’s to repair broken bridges with local government, to get people to the meetings, get their voices heard, and figure out the line between where the active citizen and journalist is.”
    Even the most digital-native publishers cannot resist the siren call of a tote bag. But a membership pitch sounds different coming from a public radio station than from a private company with a billion-dollar valuation.
    “Ultimately, our sustainability as a news organization will depend heavily on…fellow Texans who believe enough in our mission to invest in it.”
    “We believe people don’t pay for articles anymore. They pay to be part of the community.”
    “Could we have a better metaphor for the way Silicon Valley considers local journalism?” fumed the owner of one of these remaining publications.
    “We’re definitely not a short-form news outlet. When we launched, we thought it would be late evening media, something where you would crash on the sofa and read our stories.”
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