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    R.I.P. Quartz Brief, the innovative mobile news app. Maybe “chatting with the news” isn’t something most people really want to do?
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    Being a Quartz Member ($100/year) will now be required for access to all of its stories — one more case of a quality publisher finding that advertising revenue isn’t enough to allow a readership without limits.
    “Subscribers pay their money and get access to a product. But members join the cause and participate because they believe in it.”
    “You can’t finish a news feed, but you can finish Zetland, and that is just very nice, you know: ‘OK, that was the lesson for today, now I’m off out in the sun, talking to a friend.'”
    Exclusive podcasts, tightened paywalls, and just plain asking each played a part.
    “The goal is not to produce content for media outlets. It’s to repair broken bridges with local government, to get people to the meetings, get their voices heard, and figure out the line between where the active citizen and journalist is.”
    Even the most digital-native publishers cannot resist the siren call of a tote bag. But a membership pitch sounds different coming from a public radio station than from a private company with a billion-dollar valuation.
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