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    Articles tagged Ken Doctor (98)

    Led by the cofounder of Square, Invisibly promises “four-figure CPMs” and a way to make big money off readers who won’t subscribe. It says it has most of the U.S. digital news industry on board. But is it just “an ad network dressed up as a savior for news sites”?
    A partnership of Boston media giants is going to try. Plus: The mysteries of messed-up analytics and The New York Times’ expanding podcast strategy.
    Will more than 2 percent of digital readers ever pay for news? “There is a whole universe living between ads and subscriptions.”
    His new startup Scroll aims to target readers who are engaged but not willing to sign up for a dozen digital subscriptions across their favorite sites. “Publishers have to make more money from this than they would have from advertising. Which, thankfully, is increasingly easy to do.”
    Is Tronc’s acquisition of the New York tab a linchpin to a national strategy, or just another declining property to add to its portfolio?
    “The New York Times, The Washington Post, and ProPublica, among others, have risen to the national occasion. But they can’t be expected to grapple with the real, transcendent issues state by state, community by community.”
    A step back to look at the news lessons of this summer.
    Consider this a roadside guide to accidents of history as evidenced by the collisions between newspapers and Google and Facebook.
    Because it’s privately held, Hearst isn’t as big a part of industry conversations around the future of newspapers as its publicly traded peers. But it’s charting a path forward and ready to open its checkbook to expand.
    “For the first time in the history of the company, and arguably for one of the first times in the history of legacy media, we have the beginnings of a fundamentally integrated approach.”
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