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    “I am not saying we shouldn’t do vegetables. But for the financial health of our organizations, the rewards are candy. If we’re not taking the vegetables and dipping them in caramel, we’re making some hard choices.”
    6AM runs six sites in four states across the Southeast, in areas “where they are not big enough to have multiple daily papers, yet they are big enough to have a huge life force and a huge heart.”
    “We believe people don’t pay for articles anymore. They pay to be part of the community.”
    “You know what? There doesn’t need to be data. We all know this to be true.”
    “My team believes that by investing in the subscribers we have and making the subscription experience better and better, we’ll be able to help all parts of the subscription business.”
    The Canadian startup OpenFile was a bet on collaboration between journalists and their audience: “We learned that we shouldn’t dismiss [a story] just because it’s not articulated in a way that we would as journalists.”
    “It’s not so much about gaming Facebook’s algorithm or working with the Facebook changes as much as it is taking advantage of Facebook as a truly social platform.”
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