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    Articles tagged Digital Content Next (15)

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    That depends on whether you want users or an audience.
    The head of a digital publishers’ trade association argues that Facebook can’t rebuild trust while continuing data practices that track its users all across the Internet — and beyond.
    Plus: How political information gets distorted as it spreads from person to perso, and new research on trust in social media vs. branded apps.
    His new startup Scroll aims to target readers who are engaged but not willing to sign up for a dozen digital subscriptions across their favorite sites. “Publishers have to make more money from this than they would have from advertising. Which, thankfully, is increasingly easy to do.”
    “No matter how you are targeting and how effective you are at reaching audience, you need to pay attention to where your ads are running.”
    There was a lot of talk about adblocking in 2015. Has it developed into the sort of threat publishers feared?
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    подробно progressive.ua