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    “One of our goals has been to talk about the news in a way that invites our audience into the news cycle. We’re trying to make it a little bit easier for people to be engaged.”
    “We’re definitely not a short-form news outlet. When we launched, we thought it would be late evening media, something where you would crash on the sofa and read our stories.”
    “We are working in a medium, along with all of the other digital folks, in which you can tell stories in four different ways: words, pictures, video, audio. All of those will continue to grow for the next several decades. It’s not either/or.”
    “Generally, we try to get to ‘yes’ faster than we try to get to ‘no.‘”
    “Trust me, this is really, really great even though you don’t know who’s talking and there’s nothing to look at and I’m asking you to focus for 40 seconds!”
    The podcast/audio world has been waiting for Audible to make its big move into the space. It’s here, including original content from major publishers like The New York Times, The Wall Street Journal, and Jeff Bezos’ Washington Post.
    Following the launch of the Modern Love podcast earlier this year, the Times plans to launch several new shows this year, backed by advertising and designed to draw broad audiences.
    “We’re trying to touch people just through sound, in a really profound way.”
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