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    So some people will pay for a subscription to a news site. How about two? Three?
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    What We’re Reading
    We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
    November 13, 2018
    “Baseball Prospectus was one of the early examples of the subscription model of [online] publication, and with sites like The Athletic, the rest of the sportswriting world is slowly coming around to our point of view. Quality baseball writing and analysis depends on an environment where consumers pay for their content, just as it always has.”
    Baseball Prospectus / Nov 13
    “In races for Senate and governor, AP VoteCast correctly projected the winner in 92 percent of races at 5 p.m. In the others, AP VoteCast had two as a tossup, with a projected difference between the candidates of less than one percentage point; three races remain too close to call a week after Election Day; and one incorrect winner was projected.”
    Associated Press / Lauren Easton / Nov 13
    And other takeaways from the OzPod conference.
    ABC News / Kellie Riordan / Nov 13
    “The long view, though, is somebody’s got to solve the art-on-the-web problem from the point of view of the creator. Somebody’s got to be a force that’s fighting for creators all the time and looking at the world through the lens of a creator, not through consumer.”
    The Information / Tom Dotan / Nov 13
    “The key for brands that do eventually decide to advertise on WhatsApp will be to strike a delicate balance with users. They will need to make sure they don’t contaminate the experience with ads that make users feel like someone uninvited has invaded their private conversations.”
    Marketing Land / Amy Gesenhues / Nov 13
    The paid membership launched this summer. “We’ve got thousands and thousands of subscribers already,” says Noah Schachtman. LO
    Recode / Eric Johnson / Nov 13
    “From January, Macron’s administration will send a small team of senior civil servants to the company for six months to verify Facebook’s goodwill and determine whether its checks on racist, sexist or hate-fueled speech could be improved.”
    Reuters / Mathieu Rosemain / Nov 13
    “Those blocks of time should seem familiar, because they mirror the conventions of television.”
    Wired / Emma Grey Ellis / Nov 13
    “Until the podcast boom, nobody entered the field of narrative audio thinking that it might be a route to fortune or fame. Public radio, in which many narrative podcasters got their start, is not for profit, and aims at producing programming in the service of a better, and better-informed, society. Now a thrilling sense of possibility exists among the kinds of people who once might have tried magazine freelancing or blogging: that someone with talent can make a living, or even become rich, by podcasting. “
    The New Yorker / Rebecca Mead / Nov 13
    “By giving in to the impulse to analyze immediately, journalists and pundits feed the notion that the election should be over on election night.” LO
    The Washington Post / Margaret Sullivan / Nov 13
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