about  /   archives  /   contact  /   subscribe  /       
Share this entry
Make this entry better

What are we missing? Is there a key link we skipped, or a part of the story we got wrong?

Let us know — we’re counting on you to help Encyclo get better.

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Key links:
Primary website:
Primary Twitter:

Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

is an online business publication that provides reporting and analysis on the global economy. The site was launched in 2012 by , owner of The Atlantic, The Wire and National Journal.

The site is based in New York and has a of around 25 reporters, editors and developers. In building the publication from scratch, Atlantic Media poached notable talent from similarly oriented titles, beginning with editor-in-chief , who came from The Wall Street Journal. Other staff members came from publications like The Economist, Bloomberg, The New York Times, Foreign Policy, and Reuters.

Quartz was imagined as a free digital publication with a strong focus on reaching readers on mobile devices. As a result Quartz’s site was . Quartz developers used responsive design to build a site that has the look and functionality of an app, but adapts to the screen size a user prefers, from mobile phones to desktop browsers. As the site’s editors write on their , “Call us a website or, if you like, a web app: Quartz combines the benefits of the free and open Web with the elegance of an application.”

In April of 2013 Quartz updated its website with a and simpler navigation, while also adding new features  It , this time adding a homepage, in August 2014.

Another remarkable aspect of Quartz design is that it eschews the normal news layout of multiple headlines and in favor of a presenting readers with one lead story displayed in full.

In July 2013 the site 5 million monthly users,  As of 2014, about 40 percent of the site’s traffic came from mobile and 70 percent came from social links. The Atlantic’s goal, as of 2013, was for the site to be . Quartz in 2014.

With a relatively small staff and ambitions for global business coverage, Quartz created an editorial strategy that revolves around the concept of “obsessions” as the organizing principal for reporting rather than beats. The obsessions at launch ranged from generalist to more specific, including areas like “China’s slowdown,” “Euro crunch,” “startups,” and “the mobile web.” That structure, according to Quartz Global News Editor Gideon Lichfield, allows the organization to and adapt to changes more quickly.

Quartz is an advertising-supported site, launching with four companies — Boeing, Chevron, Cadillac, and Credit Suisse — and . Though the site employs display advertising, Quartz also sells so-called “sponsored content,” an ad format that presents messaging from companies in a design similar to editorial content. Aside from advertising, the site generates revenue through its events division, Quartz Live, which is similar to the  Events were expected to provide 10 percent of Quartz’s revenue in the program’s first year.

Peers, allies, & competitors:
Recent AndroidForMobile Lab coverage:
Nov. 13, 2018 / Joshua Benton
So some people will pay for a subscription to a news site. How about two? Three? — The path forward for premium media is seemingly clear: Put up a paywall. Digital advertising is a duopoly-dominated mess; any print or broadcast cross-subsidy you might have is declining at one speed or another. Your loy...
Sept. 28, 2018 / Laura Hazard Owen
“Find a way to resist being manipulated.” — What we know about Russian interference in the 2016 election: Social media. The New York Times published a big interactive feature on everything we know so far about how the Russians interfered in the 2016 U.S. president...
Sept. 13, 2018 / Christine Schmidt
📧 Obsessing over one year of the Quartz Obsession email — If you’re a trivia buff, you probably don’t want to play against Jessanne Collins or Adam Pasick. The editors are part of the team behind the weekday deep dive into one seemingly random topic (lettuce, sheds, the col...
July 2, 2018 / Ken Doctor
Newsonomics: Atlantic Media’s Quartz sale is as quirky and quartzy as the site itself — Give David Bradley new credit for publishing innovation. The Atlantic Media owner built his company into one of the country’s highest quality journalism companies, embracing the possibilities of digital far better ...
March 8, 2018 / Shan Wang
Quartz launches a Facebook Messenger bot (because why not, because experimentation, because people like messaging) — I feel like I’m back in 2016, because Quartz on Thursday announced the launch of its Facebook Messenger chat bot, which delivers news stories and introduces users to select Quartz Obsessions, but will also include ...

Recently around the web, from Mediagazer:

Primary author: Justin Ellis. Main text last updated: September 11, 2014.
Make this entry better
How could this entry improve? What's missing, unclear, or wrong?
Name (optional)
Email (optional)
Explore: Flipboard
Flipboard logo

Flipboard is a news-reading application for the iPad and iPhone that presents stories and links from around the web in a visually appealing, magazine-like fashion. It has proven to be very popular, often listed among the most downloaded free apps in Apple’s App Store. In May 2011, Flipboard CEO Mike McCue said the app’s users…

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Encyclo is made possible by a grant from the Knight Foundation.
The AndroidForMobile Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.