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Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

is a daily newspaper published in New York City and generally regarded as the United States’ leading national newspaper.

The Times was the by circulation as of 2014, with 2.1 million combined print and digital subscribers, though it is by far the . In April 2011, the Times’ website, per comScore, was the fifth-most-popular news site on the web.

The Times is primarily a national newspaper, appealing to largely upscale, educated readers throughout the country. It is among the most influential news organizations in America, in setting the nation’s agenda. It has also consistently been recognized as one of its best, , more than any other news organization. It also has a significant international reach, which it has attempted to expand online by launching a  (which was in 2012 by the Chinese government) and planning to launch a .

Online innovation

The Times has developed a reputation as one of the . It in 1996 and a in 2000. The paper its print and web newsrooms in 2005. The paper is particularly known for its innovations in multimedia and interactive data. The work is led by the Times’ Interactive News Technology Team, a group of developer-journalists formed in 2007 by and . (Pilhofer in 2014.) In 2012, the Times Co. around its technological innovation, focusing on mobile, video, and social innovation, along with increasing its global reach. A 2014 was generally critical of the Times’ digital journalism efforts, saying it needed to more fully integrate its initiatives into the entire news organization.

The Times was among the first major publishers to incorporate RSS. More recently, it has opened since 2008, , allowing readers to create visualizations of Times data.

The Times has generally embraced a “fail fast” approach to innovation. In 2006, it called the Times Reader, which is . In 2008, it launched Times Extra, which aggregated coverage from other online news sources on breaking news issues and was . In 2010, it launched a daily video series called , which initially received .

The Times has also experimented in open-source document journalism, , global photo crowdsourcing, online video, a continually updated news feed, , . It called Scoop.

The Times was relatively late to implement blogging, launching its first blogs in 2005. Since then, though, it has become a , with like , , , and (which the Times acquired in 2010 and which left for ESPN in 2013) among the most popular in their fields. Several of its blogs  and in 2012 and 2013 as the company re-evaluated its blogs as part of a redesign. It peaked at about 60 blogs in 2012, about by 2014.

The Times also moved into hyperlocal blogging in early 2009, focusing on neighborhoods in Brooklyn and northern New Jersey. By 2010, however, it had , handing responsibility to CUNY’s Graduate School of Journalism and to the independent hyperlocal site Baristanet. In February of 2010, the paper with New York University’s Arthur L. Carter Journalism Institute to create the neighborhood site . That partnership ended in 2012.

Despite its relatively forward-thinking approach to social media, the Times has occasionally for a in its online stories, as well as for in its news coverage. Some of its blogs, though, have also been .

After about staff members tweeting internal information, the Times as its first social media editor in May 2009. (The Times has also conducted extensive Facebook-centered marketing campaigns.) In December of 2010, it that it would be folding responsibility for its social media strategy into an expanded Interactive News division under Pilhofer. (Preston returned to reporting in the shift, and currently covers the interplay between politics and social media for the paper.) In early 2011, Times journalists Lexi Mainland and Liz Heron at the paper. For a week in May 2011, the team of @, the paper’s primary Twitter feed. The Times has also been in popularity and user engagement.

In 2014, The Times  with Mozilla and The Washington Post to create tools to improve online commenting systems. The program was funded by a $3.89 million grant from the Knight Foundation.

The Times has been among the early adopters of e-reader and tablet technologies. It has a paid Kindle edition with at least 30,000 subscribers. In 2010, it introduced a free iPad app, Editors’ Choice, that had . The app was represented onstage at the iPad’s launch, and its partnership with Apple about Apple’s control over content. The Times has also released a called , a marathon-training app, a , and an . In October 2012, the paper launched an HTML5 iPad web app alongside its iPad native apps. The paper .

Additionally, the Times has been an , and as of 2014, produced . Beyond TimesCast, the paper has also experimented with . (The paper for its website and other digital platforms.) In May 2011, the Times as a supplement to its weekly Vows column. Later that month, the paper , NYTV, a New York City-centric lifestyle show featuring videos produced by Times journalists. It also launched a of minute-long videos of top stories in 2013. The Times to produce video coverage of the 2012 U.S. political conventions, and with the nonprofit organization Retro Report for a in 2013. It also reached a content-sharing partnership with Hulu in 2012 to allow its videos to be hosted there.

In 2012, the Times published “,” an elaborate integrated multimedia feature story that for its innovative format and in longform multimedia journalism. It for feature writing.

The Times also experiments with more explicitly technological innovation. The paper’s works on transitioning news onto new devices, focused on areas like , , television screens, , and advertising, including in . In 2010, the Times for its experiments — “a place to test products without disrupting the main site.” In mid-2011, it opened the site, , to the public. In 2013, it opened , an incubator for media startups. It , a spinoff meant to commercialize the projects of its R&D Group, from 2012 to 2013.

The Times redesigned its website in 2014 for the first time since 2006, incorporating . As part of the redesign, the Times also introduced a , though it that the ads would be clearly labeled and would not involve the newsroom in any way.

The Times , FiveThirtyEight, from 2010 to 2013, during which time Silver rose to prominence for his accurate predictions of the 2012 presidential election. His statistically driven style , and he left the Times for ESPN in 2013. The Times called shortly after Silver left.

Paid content online

The Times’ first major foray into paid online content came in 2005 with the launch of , which charged readers for access to some of the newspapers’ columnists and features. TimesSelect and generated $10 million per year in revenue, but it was ended in 2007 after subscriber growth had slowed. The Times has also experimented with offline revenue streams, including a , adult-education classes, and branded pre-movie cinema shows.

In January 2010, the Times it would begin charging for its website in 2011, adopting a metered model based on the Financial Times’ site that . The Times spent a reported developing the plan.

In March 2011 the Times unveiled its digital subscription plan, which offered : smartphone, tablet, or an all-access package, with prices ranging from $15-$35 per four week period. (All packages include access to nytimes.com.) Under the plan, nonsubscribers are able to view   (originally ) before being asked to subscribe to the Times. Non-subscribers who come to the Times through a social media or search link are not asked to subscribe, but pieces they read count toward their 10-article limits.

In June 2012, the Times to include full access to its content on the news aggregation app Flipboard for subscribers. The Times announced plans in 2013 for additional lower- and higher-price online subscription plans. The first of those was , a mobile-oriented news digest available for $2 per week, and , a subscription with additional content for $45 per four weeks. NYT Now launched in April 2014 with selecting and organizing content for the app. The second was , an opinion app for $1.50 per week launched in June 2014. The Times also launched a cooking app the same month.

Reaction to the Times’ pay plan was mixed, with some for creating a system to pay for news online, while others . The future of the plan was also called into question after several methods of subverting the digital subscription plan were uncovered. Three months after the plan launched, the Times 227,000 paid subscribers; that number by 2014. The paper’s circulation revenue (from both print and online combined) in 2012. Six months after launch, the Times that 12 percent of its online subscriptions were international and announced a paywall at the International Herald Tribune (now the International New York Times). The paper also in its number of annual visitors in the fall of 2011.

By 2013, Times Co. CEO Mark Thompson was  “the most important and most successful business decision made by The New York Times in many years.”

In 2013, the Times to mobile apps. The paper dropped its paywall for video content in 2013. It had also temporarily dropped its entire paywall as of : For Hurricane Irene, Hurricane Sandy, the 2012 presidential election, and the winter storm of February 2013.


The Times has incorporated several popular blogs into its site. In addition to political statistics blog FiveThirtyEight, the paper also until . In 2007, the paper also as a media reporter. He in 2013 after reaching considerable prominence with The Times.

During the leadup to the 2012 U.S. elections, the Times began working with The Washington Post to develop a database of election results.

The Times has collaborated with Google on at least two major projects: its Fast Flip news browser and its , which in early 2010. The paper has also to put its business news on that site.

The Times from the nonprofit Chicago News Cooperative for a Chicago edition the nonprofit Bay Citizen for a San Francisco Bay Area edition. (The Times is planning in a total of 10 to 15 cities.) The paper also publishes material from The Texas Tribune. In 2009, the paper ran a on the Pacific garbage patch financed by the crowdfunding site . And the Times Magazine has collaborated with ProPublica, the nonprofit investigative-journalism organization, to produce a Pulitzer-winning story on abuses in a New Orleans hospital.

The Times also worked with the startup incubator to produce , a that launched in April 2011.


The Times was and was bought in 1896 by . The paper is currently owned by the publicly traded , which is still run by Ochs’ descendants in the Sulzberger family.

The Times Co. owns the Paris-based , formerly known as the . The Times with a in 2009. The Times Co.  its 16-newspaper Regional Media Group to the Halifax Media Group in early 2012 and the online content network About.com later that year, and to John Henry in 2013. The Times also published an award-winning but money-losing called Play from 2006 through 2008.

The Times Co. during the late 2000s, suffering under and $1 billion in debt. It teetered and of , and in 2009 from Mexican investor .

After resisting layoffs for years, the Times has recently made . As of 2014, The Times had a newsroom staff of .

Jill Abramson  of the Times in 2011, but was and succeeded by Dean Baquet, its first American American executive editor.

In November 2012, former BBC director general Mark Thompson as the BBC faced a sexual abuse scandal that took place, in part, under his leadership there.


The AndroidForMobile Journalism Lab’s visit to the Times’ R&D group

from on .

The trailer to , the 2011 documentary about the Times’ media desk

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Primary author: Mark Coddington. Main text last updated: July 31, 2014.
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Byliner is a publishing start-up that publishes narrative nonfiction e-books and showcases long-form journalism. Founded in summer 2011 by John Tayman, Byliner has billed itself as a way for long-form journalism to get the attention it deserves. It typically publishes stories longer than typical magazine pieces but shorter than books. Its publishing arm, Byliner Originals,…

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The AndroidForMobile Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.

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