“Transitioning to the IAB’s standard has caused a ‘double-digit percentage’ drop in downloads for many of its shows, Wondery said. That hit is slowing the transition that both producers and ad buyers say is necessary to attract more ad dollars. ‘It is the right thing to do,’ Wondery CEO Hernan Lopez said. ‘We certainly hope agencies will notice we’re taking the first step.'”

“NPR puts alerts into two categories: Breaking news that subscribers need to know now and feature alerts, which cover investigative work and original reporting that NPR wants to highlight, as well as live event coverage and new podcasts or programs. (New programming alerts are supposed to be “rare and far between,” per the guidelines.)”

Q: What’s an area of growth for Vox Media? A: Podcasting.

Here’s a “Netflix for podcasting” for you: “Unlike most of its competitors, which support their businesses primarily through advertising, Luminary Media’s business plan includes signing users up for a subscription service granting them access to a portfolio of premium podcasts, according to people familiar with the matter.”

“Taboola has inked a deal with Chinese smartphone manufacturer ZTE Corp. to incorporate a new feature that displays Taboola’s recommended links on some of its phones, the companies announced Wednesday. The module will initially include only links to news and lifestyle stories from some existing publishing partners, although the company may eventually expand to include paid links from content marketers, according to Taboola Chief Executive Adam Singolda.”

“[W]e come to Act 4, Vox’s new podcast, Today Explained — a daily news podcast which has had ultrahigh production values from inception. That kind of up-front commitment, without any guarantee of popularity or commercial success, would have been unthinkable just a few months ago: It’s a big-money move that even Gimlet and The New York Times didn’t dare attempt — let alone public radio stations, which are by nature more fiscally cautious.”

“The company has a working demo of the camera-centered product, according to people who have seen it, but the design hasn’t been finalized, nor has the timing of its debut. The tool could change significantly over the next several months, they said. The goal of the new feature is to entice people to share video clips of what’s happening around them.”

The percentage of Self’s audience that returns to its Discover Stories at least three times a week is more than 50 percent. As a standalone channel, Snapchat is profitable for Self, according to parent company Condé Nast. (Self folded its print edition at the end of 2016 as part of a consolidation of Condé Nast’s magazines.)

Overall, worldwide mobile data traffic will increase to 110 exabytes per month in 2023, according to , or the equivalent of 5.5 million years of streaming HD video. It’s eight times the 14 exabytes per month we used in 2017.

Snap has long been plagued by criticism that the app is difficult to navigate and not intuitive, dragging daily active users below estimates and burying paid publisher content. The update will start rolling out to some users this week.