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Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

is a nonprofit news site based in Minneapolis, Minn.

The site was launched in 2007 by Joel Kramer, a former editor and publisher at the Minneapolis Star Tribune, to reach civic leaders and those interested in public policy. Its was provided predominantly by local donors (including Kramer himself), along with the Knight Foundation, which provided a $250,000 grant. (MinnPost has another $205,000 from the Knight Foundation, as well as  and from the Joyce Foundation.)

MinnPost began with and had as of 2013.

MinnPost has multiple revenue streams, including advertising and subscriptions. It ran surpluses in both  and 2011, albeit small ones, joining the ranks of few news organizations that can claim the same. The paper’s operating budget in 2011 and was about $1.5 million.

As of the end of 2013, MinnPost had about 2,200 paying members. MinnPost also raises money from other sources, including an annual fundraiser called  that provided about 10 percent of its annual revenue as of 2012. MinnPost has , and its initial goal was to become sustainable without foundation assistance by 2012. About 20 percent of its revenue came from foundations in 2011 and . In 2014, it received a $1.2 million joint grant with Voice of San Diego from the Knight Foundation to improve attraction and retention of members.

In 2009, MinnPost began selling real-time ads in a Twitter-like interface on its website. The site has also made a pitch for funding to cover the state gubernatorial race on the crowdfunding site Spot.Us.

The site’s journalistic product is based than on investigative reporting. It initially distributed a of highlights from the site on 8″x11″ paper, but stopped distribution within a few months, and in July 2008.

Audio:

OJR interview with Joel Kramer:

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Primary author: Mark Coddington. Main text last updated: April 3, 2014.
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