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Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

is a New York-based network of blogs founded and owned by .

Gawker Media was by Denton, a Financial Times veteran, with the gadget blog . The company’s flagship blog, , was founded later that year as a New York media and gossip blog. The company quickly expanded into a network of subject-specific blogs, including the sports blog , the gaming blog , and the science fiction blog .

Gawker Media’s  were Gizmodo and Lifehacker, with an estimated monthly global reach of over 6 million each as of May 2011, . Gawker drew unique monthly visitors across its network as of 2014.  and Kotaku receive the most comments. Gawker had about across its blogs in 2014, with plans to expand to 150 by the end of the year.

Gawker Media is one of the most popular blog networks on the web and has been estimated as the . Gawker’s advertising revenue and audience  after for about two years. In 2010, its focus in an effort to emphasize new readers and original reporting. In 2013, Gawker expected to bring in about from e-commerce, through links in articles to items to purchase.

Gawker has launched in Brazil, Hungary, and the United Kingdom, with plans to expand into India and China as well.

Gawker sites have been in , orienting it toward profit, opinion, and celebrity. Gawker articles are often short, snarky, and focused on , a formula that has become “.”

During its early years, Gawker largely covered New York-oriented media gossip with the , though in the mid-2000s it and included more celebrity photos, videos, and stories. Gawker Media has been mentioned as a modern-day , and it has .

Its bloggers have at various times had traffic-based financial incentives — something that has — and it has been willing to pay for exclusives. Denton Gawker’s blogs “may inadvertently commit journalism,” but it’s “not the institutional intention.”

Despite these statements, Gawker sites have broken a number of national stories, ranging from to an exclusive breakdown of an , which later lead to a . In February 2011, a led within hours to the resignation of New York Congressman Chris Lee.

Gawker has been a common target of some in traditional media who view it as a valueless aggregator, for as posts.

Comments have been an of Gawker’s model, one that has been closely watched by media observers. In 2009, Gawker implemented a that gave privilege to trusted commenters over new ones. After an initial dip, the shift led to an increase in the quality and quantity of comments. Gawker scrapped that model in 2012, replacing it with an algorithmic model for determining featured comments. Gawker also introduced a system that encouraged readers to send tips to the site and track others’ tips. It has to developing the comments section as a marketing and branding platform.

In 2013, its Jalopnik blog called Kinja, which allows more openness to reader content. Kinja was expanded to allow users to write their own headlines and introductions to stories, and to . While Denton touts Kinja’s potential, some Gawker staffers of its practical utility.

In February 2011, the Gawker properties launched a major redesign, ditching the traditional reverse-chronological blog format in favor of a JavaScript-heavy, two-column format with more room for graphics and video. Denton said the move was necessary in order to highlight the sites’ exclusives, while offering a more magazine-like experience for visitors.

The redesign was met with decidedly negative reviews, with up against pans from many of the site’s readers. Denton himself eventually admitted the , and a number of fixes and tweaks were rolled out in the following weeks. indicate Gawker Media’s readership has declined significantly since the redesign, although estimates of the decline have been too large. from comScore indicated that Gawker’s traffic had recovered somewhat since the redesign.

Recent AndroidForMobile Lab coverage:
May 25, 2017 / Ricardo Bilton
With its Special Projects Desk, Univision is keeping Gawker’s spirit alive at Gizmodo Media Group — Reporters at ProPublica and Gizmodo Media Group didn’t hack the Mar-a-Lago wifi network, but they probably could have if they’d tried. Instead, last month, with antennas aimed at Trump properties in New Jerse...
Oct. 24, 2016 / Shan Wang
The New York Times is buying the gadget and technology review site The Wirecutter for $30 million — The New York Times will pay more than $30 million to buy the much-loved gadget and technology review site The Wirecutter, Recode reported on Monday (The Times is also getting The Wirecutter’s sibling site focused m...
Aug. 22, 2016 / Shan Wang
After 14 years, Gawker.com is officially dead. Here are some numbers to remember its life by — By now you’ll have heard that after 14 years, Gawker.com will publish no more. Univision, the new owner of Gawker.com’s sibling sites, likely decided it didn’t want to deal with the Gawker Media flagshi...
Aug. 18, 2016 / Joseph Lichterman
After being bought by Univision, Gawker.com is being shut down — After agreeing to purchase all of the Gawker Media properties earlier this week, Univision has decided to shut down Gawker.com, the site reported Thursday. Gawker said the site will go dark next week. In a short post, Ga...
Aug. 16, 2016 / Ricardo Bilton
Univision is buying Gawker Media and all of its sites (yes, including Gawker.com) for $135 million — Here’s a sentence few would have expected to read in 2016, if ever: Gawker Media and Fusion are now owned by the same company. Univision has purchased Gawker Media and all of its sites and assets for $135 million, ...

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Primary author: Mark Coddington. Main text last updated: August 14, 2014.
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The Awl is a New York-based blog that covers media, culture, and politics. The site was founded in April 2009 by ex-Gawker writers Choire Sicha and Alex Balk and former Radar employee David Cho. The site has an irreverent tone similar to Gawker’s, though at its launch, it was intended as an alternative to Gawker’s…

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