about  /   archives  /   contact  /   subscribe  /       
Share this entry
Make this entry better

What are we missing? Is there a key link we skipped, or a part of the story we got wrong?

Let us know — we’re counting on you to help Encyclo get better.

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Key links:
Primary website:
Primary Twitter:

Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

, founded in 2006, is an online media company that quickly grew to prominence by algorithmically assigning and publishing stories based on user-demand signals, such as search and social media trends.

It typically pays authors a low sum of money for these posts, often , and assigns posts only when it believes they will generate enough revenue to earn their keep.

Operating a number of prominent brands such as , , and , Demand Media has been criticized as a content farm (a charge )  even as like USA Today have partnered with the company to build an inventory of inexpensive content.

In January 2011, at a valuation of more than $1 billion, making it worth more (on paper) than the New York Times. Filings related to that offering showed that, despite its low labor costs, . The IPO faced intense scrutiny for the as well as the potential danger of a Google backlash against low-value content.

In fact, , but Demand Media’s properties were largely spared of negative traffic effects. When Google released an update to its algorithm in April 2011, though, traffic to Demand’s eHow . By the end of the year, the company’s stock . In 2013, Demand also attributed its to Google search changes. The only healthy component of its business was , which it was attempting to spin off. By 2014, Demand its search-oriented how-to content for marketers.

Demand has made efforts to battle its reputation for cheap content. In May 2011, it announced to its sites, for which writers could be paid up to $350 for stories of 850 words or longer. It it was looking to try new story formats and curatorial methods to increase quality.

Demand Media was founded by Rosenblatt, former chairman of MySpace, and Shawn Colo, a former private equity investor. Rosenblatt and his position as chairman and CEO in 2013. The company also owns , the world’s second-largest domain registrar, and in 2011 blog ad network IndieClick and social media developer RSS Graffiti. It from 2011 to 2014, when it was . In 2013, it that it plans to split off its domain registrar division into a separate company and later .

Peers, allies, & competitors:
Recent AndroidForMobile Lab coverage:
Sept. 23, 2015 / Laura Hazard Owen
How Gigaom died and then came back to life again, kind of — On a Monday night in March, Gigaom, the site where I’d worked for four years, abruptly shut down. In a hastily scheduled conference call, the company’s 80-plus employees were told that we’d run out of m...
Feb. 10, 2014 / Joshua Benton
4 Headlines that Will Restore Your Flagging Faith in Journalism — A Kid Came Up To Her In The Hall And Told Her She Saved His Life. He Wasn’t The Only One In Tears. Having A Bad Day? Here Are 46 Powerful Things You Should Really Hear. A Firefighter Went To Put Out A Fire, But He ...
Jan. 19, 2012 / Ken Doctor
The newsonomics of signature content — What's your signature content? Quick: If somebody buttonholed you in an elevator, a school play, or a bar, and said, "Why should I pay you for that?" — what do you tell them? Each passing week, it seems we're further i...
April 22, 2011 / Mark Coddington
This Week in Review: The Flipboard dilemma, Trove and News.me arrive, and a paywall number for the NYT — Every Friday, Mark Coddington sums up the week’s top stories about the future of news. This week: Debates over Flipboard's role in the publishing world; some old-line news orgs get into the social aggregation business;...
April 21, 2011 / Ken Doctor
The newsonomics of a single investigative story — It's a week to celebrate great investigative work. But as journalists sat around their terminals awaiting the Pulitzer bulletin, an investigative series broke across California, perhaps reaching more audience more quickl...

Recently around the web, from Mediagazer:

Primary author: Mark Coddington. Main text last updated: July 17, 2014.
Make this entry better
How could this entry improve? What's missing, unclear, or wrong?
Name (optional)
Email (optional)
Wall Street Journal logo

The Wall Street Journal is a daily financial newspaper that is based in New York and owned by Rupert Murdoch’s News Corp. The Journal is the second-largest U.S. newspaper, with more than 2.2 million in combined print and digital daily circulation as of 2014 and an editorial staff of about 1,800. It has long been…

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Encyclo is made possible by a grant from the Knight Foundation.
The AndroidForMobile Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.