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Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

is a daily newspaper in Dallas, Texas. It is the flagship publication of the

The Morning News became Dallas’ only daily newspaper with the closing of the in 1991. It with the , a smaller McClatchy-owned newspaper also in the Dallas-Fort Worth metroplex. It has announced plans to in early 2014.

In early 2011, it became one of the first large metro newspapers in what was expected to be a larger wave to go behind a paywall, a move that Morning News publisher Jim Moroney acknowledged carried “big risk.” Sunday delivery and digital access , which included access through dedicated iPhone and iPad applications.

In 2013, it , replacing it with a two-site model in which all online content is available for free, with a second site offering a “premium” design for $11.96 per month, or included with print subscriptions. The strategy included plans for event-related perks for subscribers. It abandoned that premium model in July 2014. In 2014, the Morning News with The Washington Post that gave Morning News subscribers free access to the Post’s website and apps.

The Morning News had a of about 200,000 as of 2012, and about 400,000 with digital subscriptions and branded editions included.

One significant contributor to that larger total circulation figure is , a free “quick-read” newspaper delivered to households in neighborhoods attractive to advertisers who do not subscribe to the Morning News. Briefing distributed , Wednesday through Saturday, as of early 2011.

In 2012, the Morning News , an online hyperlocal news company covering the Dallas area. The paper also co-owns with a local ad agency the  social advertising company Speakeasy, through which it began running native advertising in 2013.

During the mid-2000s, Belo made of at the Morning News, reducing the size of the paper’s newsroom over five years. In late 2009, saying newspapers had “,” Moroney announced his . He also announced plans to charge more for the paper’s print product; as of early 2011, a seven-day subscription cost $383 per year, one of the highest rates in the United States. The paper hired , a Utah market research firm, to determine how much the newspaper could increase prices without damaging overall circulation revenues.

A.H. Belo has since it split off from Belo and went public in 2008. In May 2011, the company announced it would once again begin issuing a dividend to shareholders, despite a net loss of $6.7 million in the first quarter of the year.

The paper has won several major , including three Pulitzer Prizes in the past six years. The Morning News also was an early adopter of blogging, becoming one of the first papers to run an in 2003. It with 50 contributors in 2014.

Along with Briefing, the Morning News and A.H. Belo have launched a aimed at various demographics of readers, including a , and , a newspaper aimed at younger readers that was initially a free daily but has a weekly. The paper also runs a reader-driven called .

In December 2009, some of the Morning News news section editors began in a company-wide reorganization. Reaction to the move was , with some raising concerns about the ethics of integrating ad sales and news content. Morning News the change would not affect the integrity of the paper’s news content.

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Primary author: Mark Coddington. Main text last updated: July 10, 2014.
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