about  /   archives  /   contact  /   subscribe  /       
Share this entry
Make this entry better

What are we missing? Is there a key link we skipped, or a part of the story we got wrong?

Let us know — we’re counting on you to help Encyclo get better.

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Key links:
Primary website:
Primary Twitter:

Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

is a news and entertainment website that mixes original reporting, user-generated work, and aggregation. The site is driven by social media as a source for finding what material is likely to become popular, and finding the best online channels on which to distribute it.

BuzzFeed was founded in 2006 by Jonah Peretti, a co-founder of the Huffington Post. Originally the site was designed to seek out the links people shared with one another on Twitter, Facebook, Reddit and other networks, and most often these items appear in lists containing videos, animated GIFs, or static images in a format meant to encourage sharing. As of 2014, it was the  and one of the in the U.S. as of 2014. In mid-2014, it had , with about 75% of that traffic coming from social media and half from mobile devices.

By January 2013 the site announced it had reached more than 40 million monthly unique users and had . Disney in 2014, and later that year, the site from the venture capital firm Andreessen Horowitz, which valued the company at a reported $850 million.

In 2011, BuzzFeed shifted direction with the hiring of Ben Smith as the site’s first editor-in-chief. The former Politico reporter was tasked with building out a news operation, hiring reporters, and building sections. The idea, as Smith wrote at the time, was turn build BuzzFeed into

Shortly after Smith’s hire BuzzFeed and began from places like Gizmodo, Rolling Stone, Popular Mechanics, and The Village Voice among others. Technology and politics were the first news sections to be launched in 2012. While Smith led the reporting in the politics section, with the presidential election BuzzFeed began adding more staff to cover the race, to cover the Obama campaign. BuzzFeed in the summer of 2012. It also  and in 2013,  several Middle East-based foreign correspondents and an  that year. The following year, it and eventually in Tokyo, Mexico City, and Mumbai. The site began gaining attention as a as well as fluffier viral content.

Upon its investment from Andreessen Horowitz in 2014, BuzzFeed that included new content units, an in-house technology incubator, and increased funding for its film division, BuzzFeed Motion Pictures. With the expansion, it split its main editorial operation into BuzzFeed News, a lifestyle division called BuzzFeed Life, and an experimental social media-oriented division called Buzz.

By 2013, it that it was profitable and had a staff of more than 300.

The site would also for sports, women, and nostalgia, often poaching talent from online and , including former L.A. Times editors to oversee an entertainment section. In 2013, it was reported to be using crowdsourced translation from English language learners.

BuzzFeed also began investing in video with the to develop a web video studio in Los Angeles in the fall of 2012. By late 2013, it had a video staff of 32. The company also partnered with The New York Times to in 2012.

BuzzFeed runs a partner network of sites to which it sends traffic via links in exchange for tracking information about the traffic from those publishers. It in 2014 to build a new network around video.

In 2014, BuzzFeed edited by former Gawker writer Neetzan Zimmerman, allowing it access to Whisper’s content for articles. Initially, BuzzFeed devoted 15 writers to searching Whisper for material.

The site has been accused of  and some of the information it publishes. Between its immense popularity and often substantial reporting as well as its breezy and formulaic style, BuzzFeed has been seen as both an of journalism’s future. It has without notice, saying they and were made before the company considered itself a journalistic one.

Sponsored Content

BuzzFeed’s relies on an advertising strategy that eschews the banner ads in favor of what they call sponsored content. The site partners with companies like GE, Jet Blue, or Virgin Mobile, and designs a post that resembles the types of image heavy lists found elsewhere on BuzzFeed. The company has a division that to such sponsored content.

The company has a creative team, separate from BuzzFeed’s editorial staff, which works directly with advertisers to write the posts. While the content is similar to other BuzzFeed posts, the theme of the post typically or brand. In March 2012, BuzzFeed President Jon Steinberg said BuzzFeed .

In September of 2012 , a company that complies Facebook data, to help drive traffic to sponsored content.

But BuzzFeed’s push into sponsored content, sometimes called branded content or native advertising, has been criticized.

Recent AndroidForMobile Lab coverage:
Nov. 17, 2017 / Ricardo Bilton
Bad news from Mashable, BuzzFeed, and Vice shows times are rough for ad-supported digital media — Thursday was a rough day for digital media. Within hours, a series of reports, some unofficial and others confirmed, underscored a bitter reality that’s become increasingly harder to avoid: Not even the biggest dig...
Oct. 10, 2017 / Holly Robertson
Cambodian viral site Khmerload has new plans for a BuzzFeed-like digital empire across Southeast Asia — When I met with Khmerload founder In Vichet recently, his wildly popular website was leading with stories typical of its entertainment-driven coverage: Two local pop singers have been spotted wearing the same outfits; a ...
Sept. 15, 2017 / Shan Wang
BuzzFeed’s strategy for getting content to do well on all platforms? Adaptation and a lot of A/B testing — OMG: BuzzFeed gets so many of its posts — from Facebook videos to quizzes to listicles (though apparently it no longer refers internally to articles in numbered format as ‘listicles’) — to go viral thro...
Sept. 15, 2017 / Shan Wang
Адаптация, A/B тестирование и аналитика: как BuzzFeed оптимизирует новости, чтобы они лучше соответствовали потребностям аудитории — Многие публикации BuzzFeed – от видео в Facebook до тестов и листиклов – становятся вирусными благодаря адаптации к платформам...
Sept. 15, 2017 / Shan Wang
Como o BuzzFeed otimiza as notícias para seu público — Uau: O BuzzFeed consegue viralizar tantos posts –de vídeos do Facebook a quizzes a listas– adaptando matérias às plataformas com os públicos mais receptivos, além de constantes testes A/B. O engenheiro d...

Recently around the web, from Mediagazer:

Primary author: Justin Ellis. Main text last updated: August 14, 2014.
Make this entry better
How could this entry improve? What's missing, unclear, or wrong?
Name (optional)
Email (optional)
Explore: Vox Media
Vox Media logo

Vox Media is an online media company that includes the sports blog network SB Nation, tech site The Verge, and the explanatory journalism site Vox. Vox Media was formally formed in 2011, but it began with the creation of SB Nation (short for SportsBlog Nation), a network of more than 300 fan-run sports blogs, many of them dedicated…

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Encyclo is made possible by a grant from the Knight Foundation.
The AndroidForMobile Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.