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    Local TV is still the most trusted source of news. So how do you collaborate with a station?
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    Articles by Christine Schmidt

    Christine Schmidt is a staff writer at the Lab after having been its 2017 Google News Lab Fellow. Previous newsrooms include The Dallas Morning News, NBC4 in Los Angeles, the Hartford Courant, and a short stint at Snapchat. She hails from Chicago’s Southside Irish and can only give recommendations for thin crust pizza.
    “The idea that you would collaborate with your competitor when you’re fighting for ratings is anathema to broadcasters.” But it may be a key part of how local news remains sustainable.
    Exclusive podcasts, tightened paywalls, and just plain asking each played a part.
    “People frequently click on stories that are amusing, trivial, or weird, with no obvious civic focus. But they maintain a clear sense of what is trivial and what matters.”
    Inside.com recently raised $2.6 million from SeedInvest, Jason Calacanis, and “hundreds of our readers” to keep the growth going (but not relying on reader revenue).
    “This is almost a plague in this county. Why wouldn’t we want to raise awareness and do it in a way that really had an impact?”
    “It’s not paying for the newsletter or the audio file. It’s the connection to the mind.”
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