about  /   archives  /   contact  /   subscribe  /       
Share this entry
Make this entry better

What are we missing? Is there a key link we skipped, or a part of the story we got wrong?

Let us know — we’re counting on you to help Encyclo get better.

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Key links:
Primary website:
Primary Twitter:

Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

is a political news and aggregation website from México.

Founded in October 2009, it first started as the Twitter  of a fictional character (Pájaro Político or Political Bird) curating content from international news organizations, breaking news, publishing scoops and even doing interviews in 140 characters. Pájaro Político was the first Mexican media outlet that conducted a live interview via Twitter.

“We defined our approach as ‘social-first’. We wanted to create a community,”  says Daniel Eilemberg, one of the site’s founders. Since it started, Pájaro Político used humor and  a very conversational tone to engaged with its followers in a very active interaction.  As a result, the audience following grew rapidly.

One year later, in November 2010, Animal Político was born as a web-only media organization. Four investors with experience in the publishing industry decided to fund the all-digital project, modeling it after sites like and .

Eilemberg and his business partners had work experience with political coverage. They were behind Poder (Power, in English), a successful magazine devoted to cover heads of State, bankers, presidential candidates, and tycoons. The publication had 7 editions (México, Colombia, Venezuela, Perú, Chile and one for the hispanic market in the U.S.) when it was sold in 2008, just before the economic crisis erupted.

Therefore, the investors backing Animal Político took their time to decide when was a good moment (business-wise) to launch the project. Now, the site is 18 months-old and for the first time it is close to breaking even. Ad revenue is growing and Animal Político is planning to diversify the ways to make money. On the editorial side, they are planning to try syndication of their content and organizing events around the topics the site covers.

On the editorial side, the outcome has been very positive so far. In May 2012, two months after the presidential election in México, the site drew 1.167.000 unique visitors. That’s high season for a site like Animal Político, but its editors hope the readership keeps growing after a new president gets elected.

Animal Político is owned by Elephant Publishing LLC and Printed Matter LLC, both companies based in the U.S. Its newsroom is located in Mexico City.

 

 

 

Peers, allies, & competitors:
Reporte Índigo, Sendero del Peje, Eje Central
Recent AndroidForMobile Lab coverage:
Oct. 19, 2018 / Laura Hazard Owen
If you’re poor in the UK you get less, worse news — especially online, new research suggests — News is more unevenly distributed in the UK than income is, according to new research from the Reuters Institute for the Study of Journalism. Antonis Kalogeropoulos and Rasmus Kleis Nielsen found that poorer people consu...
Oct. 19, 2018 / Laura Hazard Owen
College students broadly mistrust news. Fake Kardashian gossip probably won’t help. — “It is really hard to know what is real in today’s society.” How do college students consume news and information? The team from Project Information Literacy, with funding from Knight, surveyed nearly 6...
Oct. 18, 2018 / Laura Hazard Owen
Fewer mugshots, less naming and shaming: How editors in Cleveland are trying to build a more compassionate newsroom — When you hear the phrase “right to be forgotten,” you may think of the European Union, where right-to-be-forgotten regulations allow nearly anyone to ask (and sometimes force) Google to take down search resul...
Oct. 18, 2018 / Christine Schmidt
Cheddar is here, there, and everywhere — and now reporting on local NYC news for CUNY TV — WeWork locations, gas stations, local broadcast stations, and now local airwaves — Cheddar, the “CNBC for millennials” by Jon Steinberg, is blaring business news at local viewers in multiple ways. On Thursd...
Oct. 17, 2018 / Laura Hazard Owen
Did Facebook’s faulty data push news publishers to make terrible decisions on video? — “It will probably be all video.” In June 2016, Nicola Mendelsohn, Facebook’s VP for Europe, the Middle East and Africa, spent several minutes of a panel at a Fortune conference talking about how Faceboo...

Recently around the web, from Mediagazer:

Primary author: Antonio Jiménez. Main text last updated: June 12, 2014.
Make this entry better
How could this entry improve? What's missing, unclear, or wrong?
Name (optional)
Email (optional)
Explore: Neighborlogs
Neighborlogs logo

Neighborlogs is a blogging platform for neighborhood-level news sites. Neighborlogs, a for-profit venture owned by the Seattle company Instivate, was launched in 2007 by Scott Durham. About 70 online-only news sites use its free platform as of March 2010. The site is currently in private beta. The Neighborlogs platform lets local publishers sell ads at…

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Encyclo is made possible by a grant from the Knight Foundation.
The AndroidForMobile Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.