about  /   archives  /   contact  /   subscribe  /       
Share this entry
Make this entry better

What are we missing? Is there a key link we skipped, or a part of the story we got wrong?

Let us know — we’re counting on you to help Encyclo get better.

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Key links:
Primary website:
Primary Twitter:

Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

is a political news and aggregation website from México.

Founded in October 2009, it first started as the Twitter  of a fictional character (Pájaro Político or Political Bird) curating content from international news organizations, breaking news, publishing scoops and even doing interviews in 140 characters. Pájaro Político was the first Mexican media outlet that conducted a live interview via Twitter.

“We defined our approach as ‘social-first’. We wanted to create a community,”  says Daniel Eilemberg, one of the site’s founders. Since it started, Pájaro Político used humor and  a very conversational tone to engaged with its followers in a very active interaction.  As a result, the audience following grew rapidly.

One year later, in November 2010, Animal Político was born as a web-only media organization. Four investors with experience in the publishing industry decided to fund the all-digital project, modeling it after sites like and .

Eilemberg and his business partners had work experience with political coverage. They were behind Poder (Power, in English), a successful magazine devoted to cover heads of State, bankers, presidential candidates, and tycoons. The publication had 7 editions (México, Colombia, Venezuela, Perú, Chile and one for the hispanic market in the U.S.) when it was sold in 2008, just before the economic crisis erupted.

Therefore, the investors backing Animal Político took their time to decide when was a good moment (business-wise) to launch the project. Now, the site is 18 months-old and for the first time it is close to breaking even. Ad revenue is growing and Animal Político is planning to diversify the ways to make money. On the editorial side, they are planning to try syndication of their content and organizing events around the topics the site covers.

On the editorial side, the outcome has been very positive so far. In May 2012, two months after the presidential election in México, the site drew 1.167.000 unique visitors. That’s high season for a site like Animal Político, but its editors hope the readership keeps growing after a new president gets elected.

Animal Político is owned by Elephant Publishing LLC and Printed Matter LLC, both companies based in the U.S. Its newsroom is located in Mexico City.

 

 

 

Peers, allies, & competitors:
Reporte Índigo, Sendero del Peje, Eje Central
Recent AndroidForMobile Lab coverage:
Dec. 14, 2018 / Soo Oh
Just showing our work isn’t enough — In 2019, I’ll be asking myself one question about everything I do: Is this work core, edge, or fringe? Core work is everything that goes into the central product of a newsroom. For most online and print organizations, ...
Dec. 14, 2018 / Darryl Holliday
Let’s talk about power (yours) — Journalists like to say that we hold powerful people to account. But are we being honest and accountable about the power we exert? Journalists have power. Real, visible, make-or-break power. Expert, investigator and publ...
Dec. 14, 2018 / Marie Shanahan
Newsrooms take the comments sections back from platforms — Journalism’s public trust problem isn’t going away. As the war on truth escalates, news organizations are going to have to counterattack on multiple fronts to win back audience trust. In 2019, journalists will need t...
Dec. 14, 2018 / Eric Ulken
The year you actually start to like your CMS — Nobody loves their content management system. It’s a stubborn truism that’s persisted over the 20-plus years I’ve worked in digital journalism. Not long ago, it was practically sport to compete with friends in othe...
Dec. 14, 2018 / Carl Bialik
Fatigued news consumers will pay more for less news — The profusion of newsworthy events, the unsustainable growth in personal news consumption, and the decline of online advertising will spur more fatigued news consumers to pay more for less news. That demand will spur mor...

Recently around the web, from Mediagazer:

Primary author: Antonio Jiménez. Main text last updated: June 12, 2014.
Make this entry better
How could this entry improve? What's missing, unclear, or wrong?
Name (optional)
Email (optional)
New Republic logo

The New Republic is one of America’s oldest and most progressive political and literary magazines. In 1914, while World War I raged in Europe, two American journalists, Herbert Croly and Walter Lippmann, printed the first edition of their weekly political magazine, The New Republic. It was backed by a wealthy American heiress and her husband….

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Encyclo is made possible by a grant from the Knight Foundation.
The AndroidForMobile Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.