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Our future could lie within our own organizations

“As more and more publishers shift toward subscription and membership, the word “revenue” is making its way — and will increasingly be welcomed — into morning news conferences and planning meetings.”

We are allegedly far beyond the era of the absolute Chinese wall between editorial and business, that time when it was unheard of for the newsroom to speak of collaborations with what was generically known as “the business side” (or “commercial” for the British media). There was a firm barrier between the money and the output — rightfully protecting the journalism from any external commercial pressures. But it was also part of the culture and even a point of pride. Us and them. That cultural barrier has actually persisted in many news organizations. Often journalists can’t actually identify colleagues in marketing, advertising, business development, strategy, analytics, customer service, or even product, or have much sense of what they actually do. (Communications is different — those people can get you exposure!)

But next year, I predict, this cultural difference will really (finally) start to abate. Protection of the autonomy and impartiality of news has never been more central, and it is more than ever a foundation of quality journalism in all of our newsrooms. But what is dissolving — and will continue to dissolve at an accelerating pace next year — is the impermeable border between the seemingly foreign regions of a news organization.

As more and more publishers shift toward subscription and membership, the word “revenue” is making its way — and will increasingly be welcomed — into morning news conferences and planning meetings.

Journalists — traditional reporters and editors, not just the hybrids working in the “growth,” “digital,” and “engagement” spaces — are beginning to get acquainted with the concept of product development and what a product manager does, learning how to develop concepts collaboratively and with defined outcomes in mind (great journalism andrevenue). Journalists are beginning to actively seek out audience insights from data analysts and customer research people that can help them get better at doing the thing they always thought they were doing: targeting readers interested in their journalism. (Andwho might also pay for it.)

Editors and reporters are getting acquainted with marketing strategies and the powers of alignment, and coming awake to the merits of all these other levers of impact and engagement that they never knew they could access (through that colleague they always see in the elevator but never knew what she did). Now they know these colleagues can help them reach the readers most likely to get value out of their work. (Andhelp monetize it.)

There is already a growing exchange between editorial and all the other parts of the organization. Fruitful and respectful collaborations that start with the realization that we all share the same objectives — or, at least, are able to agree to shared objectives that we can define together. It’s no coincidence that just as newsrooms are becoming increasingly aware of the importance of protecting high-quality, trustworthy journalism, so they are becoming open to new conversations about its viability — and the role that editorial can play in building that. And reaching out to experts in their own organizations who can help them.

We talk a lot about trust in news, and less about our own trust in our own news organizations. I predict — and I certainly hope — that 2019 will be the year when trust and collaboration within and across our own organizations becomes the obvious way forward.

is head of audience engagement at the Financial Times.

Knight Foundation   A year of local collaboration

Sarah Marshall   A return to destination journalism

Tim Carmody   Unlocking the commons

Carrie Brown-Smith   Advocating a healthy civic life is no journalistic crime

Zizi Papacharissi   Old interface, say hello to the new interface

Jonathan Stray   More algorithmic accountability reporting, and a lot of it will be meh

Tyler Fisher   This is journalism’s do-or-die moment

Robert Hernandez   Racists and sexists get replaced

John Biewen   Podcasts keep getting better

Rubina Madan Fillion   Fighting the reality of deepfakes

Ernie Smith   The year we step back from the platform

Moreno Cruz Osório   Damaged credibility and a new threat in Brazil

Pia Frey   You can’t solve a crisis without treating it as a crisis

Callie Schweitzer   The rise of the conveners

Carl Bialik   Fatigued news consumers will pay more for less news

Jesse Brown   Canada’s subsidy for news backfires

Monique Judge   Committing to the truth, calling out lies

Bill Grueskin   Toward a symphony model for local news

Joel Konopo   Influencers become the new liberated power in Africa

Ole Reißmann   The rise of vertical storytelling

Borja Bergareche Sainz de los Terreros   Entering a more balanced era

Libby Bawcombe   Haikus of the news

Alexandra Borchardt   Newsrooms need to build trust with their journalists, not just the audience

Heba Aly   The rise of international nonprofit news

Heather Bryant   We are responsible for how we use our power

Jeremy Gilbert   AI finally becomes helpful

Kjerstin Thorson   Time to get mad about information inequality (again)

Justin Kosslyn   Text hits a tipping point

Mario García   The rise of content “pilots”

Adam B. Ellick   Video forensic reporting goes mainstream — and local

Frank Chimero   Leave the phone at home and put news on your wrist

Jack Riley   Facebook refugees, from ad revenue to news habits

Marie Shanahan   Newsrooms take the comments sections back from platforms

Shalabh Upadhyay   A culture clash on India’s growing Internet

Seth C. Lewis   The gap between journalism and research is too wide

Matthew Pressman   The battle over objectivity intensifies

Kainaz Amaria   We consider who’s behind the camera

Elite Truong   What do we owe the next generation?

Ruth Palmer and Benjamin Toff   From news fatigue to news avoidance

Kristen Muller   Local news fails — in a good way

Meredith Artley   Huge demand for…anything but politics

Ben Smith   The pendulum starts to swing back

Tushar Banerjee   Interactive ads will be the new face of display advertising

Brian Moritz   The subscription-pocalypse is about to hit

Stefanie Murray   Local news wakes up and starts collaborating

John Saroff   The pivot to reader revenue’s unintended consequences

Nicholas Jackson   More transparency around newsroom decisions

Don Day   Timewalls and other reader revenue experiments

Patrick Butler   Measuring impact will increase audience trust

Whitney Phillips   Our information systems aren’t broken — they’re working as intended

Elizabeth Jensen   Going where the Acela can’t take you

Candis Callison   Learn from Indigenous journalists on covering climate change

Victor Pickard   We will finally confront systemic market failure

Stephanie Edgerly   It’s time to understand the un-audience

Zainab Khan   Publishers whose products can stand up to social media giants will win

Jenée Desmond-Harris   It finally sinks in that some people aren’t white

Andrew Donohue   Voting rights becomes the new climate change

Cătălina Albeanu   Being responsible for what we don’t know

Sarah Stonbely   Mapping the local news ecosystem — with scale but detail

Jesse Holcomb   We’ll get better at making the case for local journalism

Alexis Lloyd & Matt Boggie   The year product leads media

Alyssa Zeisler   We expand what (and how and who) we serve

Renée Kaplan   Our future could lie within our own organizations

Annie Rudd   A more intimate aesthetic of politics — on Insta

Johannes Klingebiel   We all grow hooves

Reyhan Harmanci   Selling more stories to Hollywood

Betsy O'Donovan and Melody Kramer   The most beautiful sentence in 2019 is “No.”

Cristi Hegranes   A year to invest in the security of local journalists

Rishad Patel   A design system for responsible publishing

Elizabeth Dunbar   Local reporters reflect on what’s not important

Heather Chaplin   Agree we’re partisan — for the democratic system

Simon Rogers   Data journalism becomes a global field

Alexandra Svokos   Good luck convincing us millennials to pay

Ben Werdmuller   The platform tide is turning

Mandy Jenkins   Fight the urge to run away from social media

Matt Waite   “I went to Node.js because I wished to live deliberately”

Joshua Darr   The nationalization of political news will accelerate

Lauren Katz   Community becomes a core newsroom value

Adam Smith   Platforms will have to help rebuild trust in news

Rachel Glickhouse   Newsrooms will prioritize audience needs

Almar Latour   Reported facts, weaponized in service of action

Jeff Chin   We detox from Chartbeat

Thomas Hanitzsch   The rise of tribal journalism

Kelsey Proud   Journalism becomes the escape

A.J. Bauer   The coming splintering of conservative media

Adam Thomas   In Europe, foundations invest in news

Geetika Rudra   The year of actionable (local) journalism

Logan Molyneux   Seeing social media for what it is

Jonas Kaiser   Catching up with “Neuland”

Laura E. Davis   More access, but not that kind

Ernst-Jan Pfauth   Readers are only getting started

Emma Carew Grovum   The year of the loyal reader

Rasmus Kleis Nielsen   A long, slow slog, with no one coming to the rescue

LaToya Drake   Listen up: New stories, new storytellers

An Xiao Mina   The death of consensus, not the death of truth

Seema Yasmin   We will create our own spaces

Juleyka Lantigua-Williams   Podcasting battles East Coast bias

P. Kim Bui   The misfits become the bosses

Peter Cunliffe-Jones   The focus of misinformation debates shifts south

Tamar Charney   Seriously: What do you do for people?

Errin Haines Whack   Say it with me: Racism

Mandy Velez   Putting the social back in social media

Greg Emerson   Power to the user

Raney Aronson-Rath   We learn “digital” doesn’t have to mean “short”

Rebecca Lee Sanchez   We are all actors in the running rampant of political theater

Colleen Shalby   Representation becomes more than a talking point

Sue Robinson   Reporters go on the offensive

Angèle Christin   Algorithms and the reflexive turn

Steve Grove   A reckoning for tech’s work with news

Darryl Holliday   Let’s talk about power (yours)

Michael Grant   More newsrooms experiment their way to success

Renan Borelli   Developing loyalty means developing your talent

Matt Karolian   Publishers come to terms with being Facebook’s enablers

Nathalie Malinarich   Video — yes, video

Nisha Chittal   The homepage makes a comeback

Joanne McNeil   Building a digital hospice

Rick Berke   The year of loyalty

Axie Navas   The traffic hunt, CMS battle, and magazine identity crises loom

Francesco Zaffarano   Towards a rethinking of journalism on social media

Mike Caulfield   Ditch the media literacy cynicism and get to work

Manoush Zomorodi   Tech will do for information overload what it did for mindfulness

Christa Scharfenberg and Vickie Baranetsky   The year of the lawsuit

Carolina Guerrero   Spanish-language audio blows up

james Wahutu   Think 2018 was bad? Wait until you see 2019

Matt Skibinski   Quality and reliability are the new currencies for publishers

Dheerja Kaur   A focus on problems, not platforms

Glyn Mottershead and Martin Chorley   When a tech company pulls the plug on your story

Sue Cross   Return of the water cooler

Andrea Faye Hart   Doing less harm, not just more good

Bill Adair   Another year fighting Trump’s falsehoods

Taylor Lorenz   Personal branding is more powerful than ever

Celeste LeCompte   Local news needs local conversation to survive

Eric Nuzum   The year of the DIY podcast network

Michael Rain   The year of the culturally relevant curator

Tshepo Tshabalala   Ahead of African elections, unlock partnerships with fact-checkers

Jonathan Gill   Publishers build a common tech platform together

John Garrett   You can’t raise prices forever

Mat Yurow   Content competition from the tech companies

Jake Shapiro   Podcasting is media’s slow food movement

Amy King   We should listen to the kids (especially on Instagram)

Simon Galperin   After capitalism’s fire, journalism’s secondary succession

Frank Mungeam   Tonight at 11: News, sports, and climate change

Steve Myers   From trying to cover it all to covering what matters

Rachel Davis Mersey   Local news goes minimalist

Jared Newman   AI-generated fakes launch a software arms race

Dan Shanoff   Bet on sports gambling

Josh Schwartz   A pullback from platforms and a focus on product

Eric Ulken   The year you actually start to like your CMS

Millie Tran   There is no magic — you’ve got this

Soo Oh   Just showing our work isn’t enough

Nikki Usher   Three ways national media will further undermine trust

Julie Posetti   The year of the fight back

Gabriel Snyder   Journalism doesn’t fit well in a funnel

Amy Schmitz Weiss   Local news isn’t where you thought it was

M. Scott Havens   Time to swing for the fences

Joe Amditis   Give the audience a seat at the table

Claire Wardle   Forget deepfakes: Misinformation is showing up in our most personal online spaces

Nico Gendron   Reaching Generation Z beyond the coasts

Julia Rubin   Meeting people where they are

Rebecca Searles   From silos to Swiss Army knife teams

Masuma Ahuja   Make foreign coverage less foreign

Jennifer Dargan   You don’t build diversity through one-off training sessions

Peter Bale   Venture capital runs out of patience

Salem Solomon   Correcting our corrections

Hearken   Pivot to people

Ståle Grut   A new dawn for 3D tech in journalism

Hossein Derakhshan   The news is dying, but journalism will not — and should not

Angilee Shah   The year news orgs say “yes” to real leaders

Dave Burdick   Seeing our blind spots

Shannon McGregor   More bogus embedded tweets in our stories

Ariel Zirulnick   Participation gets professional

Umbreen Bhatti   The story doesn’t end for the people we quote

Sarah Alvarez   Simplify and redistribute

Winny de Jong   Data journalism goes undercover

Elizabeth Bramson-Boudreau   A more sincere definition of “community”

Mariana Moura Santos   From pageviews to impact

Robin Kwong   Tech shouldn’t be the only field pollinating “news nerds”

Chase Davis   We can acknowledge what we don’t know

Gideon Lichfield   Goodbye attention economy, we’ll miss you

Mike Rispoli and Craig Aaron   Government funds local news — and that’s a good thing

Cindy Royal   For journalism curriculum to change, its faculty needs disruption

Elva Ramirez   News — but make it cinematic

Kate Myers   Journalism continues to be bad for democracy

Kyra Darnton   A shift to depth in video

Kevin Douglas Grant   A year to embrace journalism as public service

Andrew Ramsammy   The great re-pivot to audio

Linda Solomon Wood   The year of the climate reporter

Rodney Gibbs   A bright — and young — year for audio

Jim Friedlich   Meet Citizen Kane 2.0

Alberto Cairo   A year of uncertainty and confidence

Becca Aaronson   From bridge roles to product thinkers

Zuzanna Ziomecka   News leadership gets an overdue upgrade

Cherian George   Fake news wins in Asia

Elisabeth Goodridge   Yes, they signed up — but our job’s not over

Kawandeep Virdee   Media wants to take care of you

Pablo Boczkowski   Reimagining the media for post-institutional times

Jean Friedman Rudovsky   Cross-newsroom collaborations strengthen communities

Francesco Marconi   The year of iterative journalism

Charo Henríquez   Pivot to journalism

Steve Henn   Smart speakers get smarter

Efrat Nechushtai   Journalism wants to be your friend, not your teacher

Craig Newmark   The end of “loudspeakers for liars”

Cory Bergman   Journalism as a technology service

Mike Isaac   The old exit doors for digital media companies are closing

Talia Stroud   Engaging people across lines of difference

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