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Meeting people where they are

“You can’t make someone who doesn’t want to watch videos watch videos, or someone who doesn’t want to read longform read longform, and this is the year we’ll finally be okay with that.”

In 2019, we’ll meet people where they are — and actually listen to what they want.

The general idea isn’t new, but the failure of Facebook video across the industry showed that media companies weren’t looking critically at their platform-specific audiences. We understood that Facebook was a place where many readers (that’s crucial: readers, not viewers) were, but we didn’t dig into what that audience was there for (spoiler: it wasn’t video).

I think (hope!) this will be the year that publications take this lesson to heart, choosing to invest in smart content that makes sense for a given audience in a given place and making that content easy to access, truly meeting people where they are in every sense. This almost sounds too simple — building up video on YouTube, for example, or partnering with streaming services — but hey, maybe we need to get back to basics.

We’ll see newsletter obsessives being sent more and more original written work instead of rote link roundups, because those are the people who like to read. We’ll see visual and video teams own their pubs’ Instagram accounts, because people are on Instagram for beautiful pictures, sometimes ones that move.

While we’ll care about brand loyalists who consume everything we make across so many platforms, we’ll be less concerned with turning the Facebook fan into a YouTube follower and more concerned with serving them fully where they already exist. Growth will come from finding other people hanging out on these platforms who haven’t yet discovered us and showing them our best work. You can’t make someone who doesn’t want to watch videos watch videos, or someone who doesn’t want to read longform read longform, and this is the year we’ll finally be okay with that.

is editor of .

Tyler Fisher   This is journalism’s do-or-die moment

Kevin Douglas Grant   A year to embrace journalism as public service

Elizabeth Bramson-Boudreau   A more sincere definition of “community”

Axie Navas   The traffic hunt, CMS battle, and magazine identity crises loom

Becca Aaronson   From bridge roles to product thinkers

Jim Friedlich   Meet Citizen Kane 2.0

Matt Karolian   Publishers come to terms with being Facebook’s enablers

Andrea Faye Hart   Doing less harm, not just more good

Julie Posetti   The year of the fight back

Reyhan Harmanci   Selling more stories to Hollywood

Michael Rain   The year of the culturally relevant curator

Mandy Jenkins   Fight the urge to run away from social media

Amy Schmitz Weiss   Local news isn’t where you thought it was

Charo Henríquez   Pivot to journalism

Heba Aly   The rise of international nonprofit news

Seema Yasmin   We will create our own spaces

Marie Shanahan   Newsrooms take the comments sections back from platforms

Matt Waite   “I went to Node.js because I wished to live deliberately”

Kelsey Proud   Journalism becomes the escape

Dheerja Kaur   A focus on problems, not platforms

Emma Carew Grovum   The year of the loyal reader

Greg Emerson   Power to the user

Callie Schweitzer   The rise of the conveners

Pablo Boczkowski   Reimagining the media for post-institutional times

Rubina Madan Fillion   Fighting the reality of deepfakes

Candis Callison   Learn from Indigenous journalists on covering climate change

Tshepo Tshabalala   Ahead of African elections, unlock partnerships with fact-checkers

M. Scott Havens   Time to swing for the fences

A.J. Bauer   The coming splintering of conservative media

Jeremy Gilbert   AI finally becomes helpful

Elite Truong   What do we owe the next generation?

Matt Skibinski   Quality and reliability are the new currencies for publishers

Eric Nuzum   The year of the DIY podcast network

Adam B. Ellick   Video forensic reporting goes mainstream — and local

LaToya Drake   Listen up: New stories, new storytellers

Elisabeth Goodridge   Yes, they signed up — but our job’s not over

Zainab Khan   Publishers whose products can stand up to social media giants will win

Kyra Darnton   A shift to depth in video

Raney Aronson-Rath   We learn “digital” doesn’t have to mean “short”

Jeff Chin   We detox from Chartbeat

Joe Amditis   Give the audience a seat at the table

Meredith Artley   Huge demand for…anything but politics

Logan Molyneux   Seeing social media for what it is

Nikki Usher   Three ways national media will further undermine trust

Soo Oh   Just showing our work isn’t enough

Elva Ramirez   News — but make it cinematic

Cătălina Albeanu   Being responsible for what we don’t know

Mike Isaac   The old exit doors for digital media companies are closing

Ernst-Jan Pfauth   Readers are only getting started

Robert Hernandez   Racists and sexists get replaced

Michael Grant   More newsrooms experiment their way to success

John Saroff   The pivot to reader revenue’s unintended consequences

Josh Schwartz   A pullback from platforms and a focus on product

Andrew Ramsammy   The great re-pivot to audio

Jonathan Gill   Publishers build a common tech platform together

Linda Solomon Wood   The year of the climate reporter

Dan Shanoff   Bet on sports gambling

Ruth Palmer and Benjamin Toff   From news fatigue to news avoidance

Hossein Derakhshan   The news is dying, but journalism will not — and should not

Annie Rudd   A more intimate aesthetic of politics — on Insta

Gabriel Snyder   Journalism doesn’t fit well in a funnel

Rodney Gibbs   A bright — and young — year for audio

Ben Werdmuller   The platform tide is turning

Sarah Alvarez   Simplify and redistribute

Sarah Marshall   A return to destination journalism

Masuma Ahuja   Make foreign coverage less foreign

Ole Reißmann   The rise of vertical storytelling

Knight Foundation   A year of local collaboration

Dave Burdick   Seeing our blind spots

Adam Thomas   In Europe, foundations invest in news

Brian Moritz   The subscription-pocalypse is about to hit

Shalabh Upadhyay   A culture clash on India’s growing Internet

Talia Stroud   Engaging people across lines of difference

Gideon Lichfield   Goodbye attention economy, we’ll miss you

Rebecca Lee Sanchez   We are all actors in the running rampant of political theater

Eric Ulken   The year you actually start to like your CMS

Geetika Rudra   The year of actionable (local) journalism

Glyn Mottershead and Martin Chorley   When a tech company pulls the plug on your story

Laura E. Davis   More access, but not that kind

Angèle Christin   Algorithms and the reflexive turn

Nathalie Malinarich   Video — yes, video

Alyssa Zeisler   We expand what (and how and who) we serve

Craig Newmark   The end of “loudspeakers for liars”

Francesco Marconi   The year of iterative journalism

Ernie Smith   The year we step back from the platform

Cristi Hegranes   A year to invest in the security of local journalists

Ariel Zirulnick   Participation gets professional

Frank Chimero   Leave the phone at home and put news on your wrist

Alexandra Borchardt   Newsrooms need to build trust with their journalists, not just the audience

Taylor Lorenz   Personal branding is more powerful than ever

Ståle Grut   A new dawn for 3D tech in journalism

Joel Konopo   Influencers become the new liberated power in Africa

Cherian George   Fake news wins in Asia

Alexis Lloyd & Matt Boggie   The year product leads media

Rasmus Kleis Nielsen   A long, slow slog, with no one coming to the rescue

Efrat Nechushtai   Journalism wants to be your friend, not your teacher

Nicholas Jackson   More transparency around newsroom decisions

Bill Adair   Another year fighting Trump’s falsehoods

Kate Myers   Journalism continues to be bad for democracy

Alberto Cairo   A year of uncertainty and confidence

Umbreen Bhatti   The story doesn’t end for the people we quote

Seth C. Lewis   The gap between journalism and research is too wide

Peter Bale   Venture capital runs out of patience

Christa Scharfenberg and Vickie Baranetsky   The year of the lawsuit

Errin Haines Whack   Say it with me: Racism

Joanne McNeil   Building a digital hospice

Celeste LeCompte   Local news needs local conversation to survive

Cindy Royal   For journalism curriculum to change, its faculty needs disruption

Johannes Klingebiel   We all grow hooves

Zizi Papacharissi   Old interface, say hello to the new interface

Mat Yurow   Content competition from the tech companies

Jesse Holcomb   We’ll get better at making the case for local journalism

An Xiao Mina   The death of consensus, not the death of truth

Stefanie Murray   Local news wakes up and starts collaborating

Carl Bialik   Fatigued news consumers will pay more for less news

Hearken   Pivot to people

Andrew Donohue   Voting rights becomes the new climate change

Manoush Zomorodi   Tech will do for information overload what it did for mindfulness

Sue Cross   Return of the water cooler

Heather Chaplin   Agree we’re partisan — for the democratic system

Nisha Chittal   The homepage makes a comeback

Jesse Brown   Canada’s subsidy for news backfires

Ben Smith   The pendulum starts to swing back

Rachel Davis Mersey   Local news goes minimalist

Jonathan Stray   More algorithmic accountability reporting, and a lot of it will be meh

Kristen Muller   Local news fails — in a good way

Jenée Desmond-Harris   It finally sinks in that some people aren’t white

Bill Grueskin   Toward a symphony model for local news

Betsy O'Donovan and Melody Kramer   The most beautiful sentence in 2019 is “No.”

Jared Newman   AI-generated fakes launch a software arms race

Claire Wardle   Forget deepfakes: Misinformation is showing up in our most personal online spaces

Julia Rubin   Meeting people where they are

Kawandeep Virdee   Media wants to take care of you

Robin Kwong   Tech shouldn’t be the only field pollinating “news nerds”

Peter Cunliffe-Jones   The focus of misinformation debates shifts south

Salem Solomon   Correcting our corrections

Rebecca Searles   From silos to Swiss Army knife teams

Millie Tran   There is no magic — you’ve got this

Jake Shapiro   Podcasting is media’s slow food movement

Thomas Hanitzsch   The rise of tribal journalism

Adam Smith   Platforms will have to help rebuild trust in news

Carolina Guerrero   Spanish-language audio blows up

Mario García   The rise of content “pilots”

Jack Riley   Facebook refugees, from ad revenue to news habits

Elizabeth Dunbar   Local reporters reflect on what’s not important

Renée Kaplan   Our future could lie within our own organizations

Whitney Phillips   Our information systems aren’t broken — they’re working as intended

Steve Grove   A reckoning for tech’s work with news

Patrick Butler   Measuring impact will increase audience trust

Steve Henn   Smart speakers get smarter

Amy King   We should listen to the kids (especially on Instagram)

Colleen Shalby   Representation becomes more than a talking point

Rachel Glickhouse   Newsrooms will prioritize audience needs

Simon Rogers   Data journalism becomes a global field

Simon Galperin   After capitalism’s fire, journalism’s secondary succession

Chase Davis   We can acknowledge what we don’t know

Moreno Cruz Osório   Damaged credibility and a new threat in Brazil

Mariana Moura Santos   From pageviews to impact

Mike Rispoli and Craig Aaron   Government funds local news — and that’s a good thing

Francesco Zaffarano   Towards a rethinking of journalism on social media

Tushar Banerjee   Interactive ads will be the new face of display advertising

james Wahutu   Think 2018 was bad? Wait until you see 2019

P. Kim Bui   The misfits become the bosses

Sue Robinson   Reporters go on the offensive

Borja Bergareche Sainz de los Terreros   Entering a more balanced era

John Garrett   You can’t raise prices forever

Mike Caulfield   Ditch the media literacy cynicism and get to work

Stephanie Edgerly   It’s time to understand the un-audience

Winny de Jong   Data journalism goes undercover

Angilee Shah   The year news orgs say “yes” to real leaders

Nico Gendron   Reaching Generation Z beyond the coasts

Monique Judge   Committing to the truth, calling out lies

Kjerstin Thorson   Time to get mad about information inequality (again)

Matthew Pressman   The battle over objectivity intensifies

Rick Berke   The year of loyalty

Frank Mungeam   Tonight at 11: News, sports, and climate change

Almar Latour   Reported facts, weaponized in service of action

John Biewen   Podcasts keep getting better

Victor Pickard   We will finally confront systemic market failure

Lauren Katz   Community becomes a core newsroom value

Don Day   Timewalls and other reader revenue experiments

Joshua Darr   The nationalization of political news will accelerate

Libby Bawcombe   Haikus of the news

Tim Carmody   Unlocking the commons

Elizabeth Jensen   Going where the Acela can’t take you

Shannon McGregor   More bogus embedded tweets in our stories

Kainaz Amaria   We consider who’s behind the camera

Tamar Charney   Seriously: What do you do for people?

Cory Bergman   Journalism as a technology service

Jennifer Dargan   You don’t build diversity through one-off training sessions

Alexandra Svokos   Good luck convincing us millennials to pay

Carrie Brown-Smith   Advocating a healthy civic life is no journalistic crime

Renan Borelli   Developing loyalty means developing your talent

Sarah Stonbely   Mapping the local news ecosystem — with scale but detail

Juleyka Lantigua-Williams   Podcasting battles East Coast bias

Justin Kosslyn   Text hits a tipping point

Steve Myers   From trying to cover it all to covering what matters

Jonas Kaiser   Catching up with “Neuland”

Zuzanna Ziomecka   News leadership gets an overdue upgrade

Pia Frey   You can’t solve a crisis without treating it as a crisis

Mandy Velez   Putting the social back in social media

Jean Friedman Rudovsky   Cross-newsroom collaborations strengthen communities

Rishad Patel   A design system for responsible publishing

Heather Bryant   We are responsible for how we use our power

Darryl Holliday   Let’s talk about power (yours)