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    Oct. 18, 2018, 9:25 a.m.
    Business Models
    LINK:   |   Posted by: Christine Schmidt   |   October 18, 2018

    WeWork locations, gas stations, local broadcast stations, and now local airwaves — Cheddar, the by , is blaring business news at local viewers in multiple ways.

    On Thursday Cheddar that its programming will air for half an hour every weeknight on , the independent station by the City University of New York, starting with Cheddar’s regular national news and eventually zeroing in on local New York news like the looming L train shutdown, according to Steinberg.

    That comes on top of its launched last summer, featuring one- to two-minute market updates from Cheddar on stations like New York’s News 12 Networks and Tegna’s ABC station in Sacramento. Last November, Cheddar also began a partnership with the coworking space network WeWork to bring in on-air guests via remote studios.

    “We supply business news to local stations via Cheddar Local. Now we’re moving into local airwaves and cable. Soon we’ll unify the threads,” Steinberg told me.

    Cheddar’s game plan is to be everywhere viewers are, which is why it also plays in 20-second segments on those . It’s also available on Sling TV, Hulu, YouTube TV, Snapchat, fuboTV, Philo, Amazon, Twitch, Twitter, some smart TVs, and Facebook. The network also has plans for an international expansion.

    After raising $22 million earlier this year, Cheddar is and has about 130 employees, according to the Wall Street Journal.

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