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    Archives: September 2017

    “To us, it’s a workspace — a place where a group of NowThis journalists can help the public better understand how emerging news stories develop while giving the rest of the NowThis newsroom a competitive edge in reporting them.”
    “The connection between cars and public media is so strong. What happens when that connection is shaken a little bit?”
    Will more than 2 percent of digital readers ever pay for news? “There is a whole universe living between ads and subscriptions.”
    His new startup Scroll aims to target readers who are engaged but not willing to sign up for a dozen digital subscriptions across their favorite sites. “Publishers have to make more money from this than they would have from advertising. Which, thankfully, is increasingly easy to do.”
    The company is a little difficult to describe, but its mission is less so: to help a wide variety of news organizations develop new ideas, be more efficient, and build new ways to stay in business.