The year of investing in processes

“In a quest to find a solution that will work for everyone, we too often invest in ideas that don’t work particularly well for anyone.”

In 2018, my aspirational prediction is that the journalism industry shifts its focus on innovation toward investing in processes, rather than platforms and products.

Currently, too many good ideas are discarded because they don’t fit the dominant model of “scalable” and “replicable,” which is too narrow in scope.

Many large newsrooms struggle with the reality that the scale their model requires keeps them focused on stories that have the potential of spreading quickly, but fleetingly, across as broad an audience as possible. VC-backed startup journalism still too often focuses on the development of platforms that show a direct pathway for expansion or to become easily replicable, across markets. And the pressure of many funders’ impact reports not only drive the projects that get funded to think about an immediate pathway to scale and replication, but also shape what even gets proposed.

Meanwhile, we have a steady stream of news about the downsizing and shuttering of local journalism outlets, an ongoing trend of concentration of news jobs to a small set of cities, and growing discussion of local news deserts (or, at least, news ecosystems facing significant soil infertility). And, lest we think that at least means the few cities where journalists have concentrated must inevitably have vibrant local journalism markets, consider closely the challenges faced in the past year for journalism specifically serving cities like New York, Los Angeles, and Chicago.

By only investing in solutions when we can directly see where/how they will be replicable and/or scaled from the beginning, we run the risk of leaving the best approaches to the specific problem at hand on the drawing board. In a quest to find a solution that will work for everyone, we too often invest in ideas that don’t work particularly well for anyone.

Part of our challenge has been chasing “the answer,” when there isn’t one. And, by that, I mean there isn’t a blanket solution out there that we just haven’t uncovered yet. Rather, these are the sorts of Heather Chaplin writes about that we have to uncover.

That doesn’t mean, though, that there isn’t anything that can be done or learned from one project or another — that every challenge out there is its own solitary equation, and every entity working on it is in a lonely, solitary pursuit.

Rather, the question should be: “What process should we go through to find and test potential responses to our challenge?” Whether that “wicked problem” be sustainable business models for local journalism, fostering more meaningful community investment, better addressing communities being significantly underserved by the current journalism industry, bridging divides in a polarized climate, or any other pressing part of the challenges journalism faces, we should be investing in exploring useful models and approaches to find the best solution for that particular audience and in those particular circumstances.

I don’t think that I’m stupidly optimistic to believe that 2018 could be the year of the rise of significant investment in processes, rather than products and platforms. In 2017, I’ve been inspired by working with several organizations who are doing just that — developing approaches for addressing key challenges around journalism and civic engagement. For instance:

  • The MIT Open Documentary Lab’s emerging is exploring how a co-creation process of documentary storytelling can help communities explore solutions to the problems they face. I’ve already seen in its earliest stages how this approach has enormous potential for our initiative I’m co-leading.
  • The at the University of Southern California’s Annenberg School is studying and developing processes for how fostering “” can help communities develop a common vision for the future they’d like to see (an approach we’ve incorporated into the Future of Work in Kentucky).
  • The Jefferson Center is developing new approaches to deliberative democracy through its program, on whose advisory board I’m honored to serve. Meanwhile, through the work of Michelle Ferrier’s initiative in Southeastern Ohio, the Center is also investing in systems for helping communities without sufficient access to daily local news and information build new communication tools around existing community assets.
  • My client has been iterating a process to work with publishing partners around the world to produce multimedia stories inspired by data journalism. These stories tackle global issues that include civic participation in its reporting, with each publishing partner having the opportunity to explore the ramifications of the issue in their particular area.

In addition to being inspired by these groups, I’m currently working with Andrea Wenzel at Temple University to develop an approach to strengthening the information ecosystem, storytelling network, and civic engagement within particular localities. Through our “From Polarization to Public Sphere” work in Bowling Green and Ohio County, Kentucky, supported by Columbia University’s Tow Center for Digital Journalism, we have been building a process for addressing these issues that begins with which informs a that then leads to pilot projects, which we are just beginning with local partner newsrooms like the and .

I’m also currently interested in how we look for processes and approaches to finding solutions for local communities or niche audiences outside the journalism realm altogether: for instance, through studying the development of ecosystems that support artisanal businesses, as Grant McCracken, Leora Kornfeld, and I are exploring in the .

All of these projects involve establishing and testing processes that help lead to products, services, platforms, etc., which are specific to the circumstances of each community and situation. And all require investment in the sort of that Federico Rodríguez Tarditi and I explored in our work at Univision’s Fusion Media Group.

that many of these approaches are being driven by players outside of conventional commercial newsrooms, in organizations often better poised to do such slow innovation work. But building and testing these processes will require the active support and participation of all types of organizations throughout the news ecosystem.

The stakes for investing in sustainable processes for supporting the future of journalism are high, and we need to put our energy into investing in the approaches that drive building healthy civic ecosystems. I don’t believe I’m being stupidly optimistic to say that we can do this, if we get focused on asking the right questions.

P.S. Of course, last year, I predicted 2017 “as the year industry stakeholders put significant institutional, cross-industry resources behind better advertising products,” so what do I know?

P.P.S. Actually, technically, the title said 2017 would be “the year we talk about our awful metrics…” so I suppose we at least talked about them.

consults and runs projects focused on .

Sara M. Watson   Feeds will open up to new user-determined filters

Frédéric Filloux   External forces

Monika Bauerlein   The firehose of falsehood

Adam Thomas   Sharing is caring: The year of the mentor

Matt Thompson   Here come the attention managers

Jim Moroney   Newspapers have to be good enough for readers to pay for

Joanne McNeil   Gatekeeping the gatekeepers

Manoush Zomorodi   Self-help as a publishing strategy

Jassim Ahmad   Thriving on change

Cristina Wilson   The year of the Instagram Story

Andrew Ramsammy   The year ownership mattered

Julia Beizer   A longer view on the pivot

Mandy Velez   texting is lit rn, fam

Amy King   Let’s amplify visual voice

Cory Haik   Suffering from realness, pivoting to impact

Basile Simon   We need better career paths for news nerds

Kim Fox   Audience teams diversify their approach

Caitria O'Neill   The new court of public opinion

Tim Carmody   Watch out for Spotify

Kawandeep Virdee   Zines had it right all along

Elizabeth Jensen   Show your work

Kinsey Wilson   Facebook and Google: Help out or pay up

Claire Wardle   Disinformation gets worse

Mira Lowe   The year of the local watchdog

Emily Goligoski   Looking beyond news for inspiration

Susie Banikarim   R.I.P. Pivot to Video (2017–2017)

Eric Ulken   The year local publishers get smart(er) about change

Jake Levine   The return to now

S. Mitra Kalita   The arc of news and audience

Rodney Gibbs   Tech workers turn to journalism

Justin Kosslyn   The year journalists become digital security experts

Imaeyen Ibanga   Longform video leads the way

Alexios Mantzarlis   Moving fake news research out of the lab

Charo Henríquez   Training is an investment, not an expense

Betsy O'Donovan and Melody Kramer   Skepticism and narcissism

Sam Sanders   Shine the light on ourselves

Renée Kaplan   The year of quiet adjustments (shhh)

Kelsey Proud   No, no, no

Rachel Schallom   Better design helps differentiate opinion and news

Tracie Powell   The muting of underserved voices

Alfred Hermida   Going beyond mobile-first

Mike Caulfield   Refactoring media literacy for the networked age

John Keefe   Scooped by AI

Feli Sánchez   The year for guerrilla user research

Paul Ford   Go global

Jacqui Cheng   Retailers move into content

Mi-Ai Parrish   Blockchain and trust

Rubina Madan Fillion   Unlocking the potential of AI

Yvonne Leow   The rise of video messaging

Niketa Patel   Live journalism comes of age

Nicholas Quah   Stop talking trash about young people

Ariana Tobin   Too tired to tap

Sarah Marshall   Loyalty as the key performance indicator

Dheerja Kaur   Fun with subscription products

Andrew Losowsky   The year of resilience

Doris Truong   Computer vision vs. the Internet vigilantes

Taylor Lorenz   Social and media will split

Luke O'Neil   The end is already here

Marcela Donini and Thiago Herdy   Collaboration is the way forward for Brazilian journalism

Julia B. Chan   Looking for loyalty in all the right places

Francesco Marconi   The year of machine-to-machine journalism

Aron Pilhofer   We can’t leave the business to the business side any more

Errin Haines Whack   At the ballot, it’s time to count black women

Sally Lehrman   Trust comes first

Pete Brown   Push alerts, personalized

Valérie Bélair-Gagnon   Seeking trust in fragmented spaces

José Zamora   Revenue-first journalism

Damon Krukowski   Reviving the alt-weekly soul

Nushin Rashidian   Publishers seek ad dollar alternatives

Lanre Akinola   Making noise is not a strategy

Nathalie Malinarich   Peak push

Kristen Muller   The year of the voter

Nikki Usher   The year of The Washington Post

Sue Schardt   Jump the niche

L. Gordon Crovitz   Serving readers over advertisers

David Skok   Finding an information-life balance

Umbreen Bhatti   The trust problem isn’t new

Ståle Grut   Reclaiming audience interaction from social networks

Alastair Coote   The year of self-improvement

Craig Newmark   Working together toward sustainable solutions

Jennifer Brandel and Mónica Guzmán   The editorial meeting of the future

Michelle Garcia   Navigating journalistic transparency

Jennifer Coogan   The future is female

Jamie Mottram   From pageviews to t-shirts

Juliette De Maeyer   A responsible press criticism

Raney Aronson-Rath   Transparency is the antidote to fake news

Federica Cherubini   The rise of bridge roles in news organizations

Heather Bryant   Building the ecosystems for collaboration

Jared Newman   Venture funding and digital news don’t mix

Corey Johnson   The pro-fact resistance

Nancy Watzman   Know thy TV

Michelle Ferrier   The year of the great reckoning

Vivian Schiller   Pivot to tomorrow

Raju Narisetti   Mirror, mirror on the wall

Amie Ferris-Rotman   More female reporters abroad (please)

Almar Latour   Conquering calm

Burt Herman   Things get real

Felix Salmon   Covering bitcoin while owning bitcoin

Jarrod Dicker   Honesty in advertising

Ray Soto   VR reaches the next level

Hossein Derakhshan   Television has won

C.W. Anderson   The social media apocalypse

Cindy Royal   Your journalism curriculum is obsolete

Rachel Davis Mersey   AI, with real smarts

Pablo Boczkowski   The rise of skeptical reading

Emma Carew Grovum   Newsroom culture becomes a priority

Mary Walter-Brown   Show a little vulnerability

Will Sommer   The year local media gets conservative

Carlos Martínez de la Serna   The new journalism commons

Kathleen McElroy   Building a news video experience native to mobile

Andrew Haeg   The year journalists become relationship builders

Mariana Moura Santos   Think local, act global

Laura E. Davis   Writing answers before you know the question

Juleyka Lantigua-Williams   Women of color will reclaim and monetize our time

Usha Sahay   Wallets get opened

Alan Soon   The rise of start of psychographic, micro-targeted media

Bill Keller   A growing turn to philanthropy

Borja Echevarría   TV goes digital, digital goes TV

Lucas Graves   From algorithms to institutions

Joanne Lipman   Journalists inventing revenue streams

Daniel Trielli   The rich get richer, the poor scramble

Sam Ford   The year of investing in processes

Matt DeRienzo   A recession, then a collapse

Jesse Holcomb   Information disorder, coming to a congressional district near you

Edward Roussel   Eyes, ears, and brains

Dan Newman   A return to trust

Pia Frey   Address users as individuals

Millie Tran and Stine Bauer Dahlberg   (Hint: It’s about your brand)

Matt Carlson   Attacks on the press will get worse

Rodney Benson   Better, less read, and less trusted

Mary Meehan   Real lives are at stake in rural areas

Hannah Cassius   The year of the echo-chamber escapists

Christopher Meighan   Passive partnership is in the rearview

Ernst-Jan Pfauth   Publishing less to give readers more

Mario García   Storytelling finally adapts to mobile

Neha Gandhi   Filler killers

Nicholas Diakopoulos   Fortifying social media from automated inauthenticity

Sydette Harry   Listen to your corner and watch for the hook

Marie Gilot   No assholes allowed

Joyce Barnathan   It will be harder to bury the news

Helen Havlak   Keywords, not publishers, power the world’s biggest feeds

Jim Brady   With the people, not just of the people

Corey Ford   The empire strikes back

Carrie Brown-Smith   Transparency finally takes off

Mariano Blejman   News games rule

Jennifer Choi   Standing up for us and for each other

Rick Berke   Value is the watchword

Eric Nuzum   Beyond the narrative arc

Michael Kuntz   The only pivot that might work

Ruth Palmer   Risks will grow for news subjects — especially minorities

Dannagal G. Young   Stop covering politics as a game

Alice Antheaume   Are you fluent in AI?

Tamar Charney   We get serious about algorithms

Zizi Papacharissi   Women come back

Amy Webb   Listen to weak signals

Evie Nagy   Pivot to mobile video frustration

Debra Adams Simmons   And a woman shall lead them

P. Kim Bui   The reckoning is only beginning

Tanya Cordrey   Finally, the seeds of radical reinvention

Richard J. Tofel   The platforms’ power demands more reporters’ attention

Molly de Aguiar   Good journalism won’t be enough

Brian Lam   Sketchy ethics around product reviews

Vanessa K. DeLuca   Women’s voices take center stage

Steve Grove   The midterms are an opportunity

Jessica Parker Gilbert   Design connects storytelling and strategy

Monique Judge   Letting black women tell their own stories

Kyle Ellis   Let’s build our way out of this

Lam Thuy Vo   Breaking free from the tyranny of the loudest

Miguel Castro   The arrival of the impact producer

Dan Shanoff   You down with OTT? (Yeah, DTC)

Tanzina Vega   It’s time for media companies to #PassTheMic

An Xiao Mina   Memes and visuals come to the fore

Rasmus Kleis Nielsen   The Snapchat scenario and the risk of more closed platforms

Matt Boggie   The intellectual equivalent of the Dead Sea

Caitlin Thompson   Podcasting models mature and diversify

Trushar Barot   The Jio-fication of India

fashioncarpet.com.ua/

узнать больше vanco.com.ua