Retailers move into content

“The challenge to Internet users will be the same challenge we face in all aspects of journalism these days: How do you decide who to trust, and which takes seem authentic?”

In 2018, we’ll see more retailers try to get in on the journalism and product review space. Already, we’ve seen a few major retailers dabble with hosting and creating their own editorial content in order to win over the trust of shoppers on their site, and this has been increasing at a slow clip throughout the last couple years.

The reason they’re doing this is because the way regular people do research on their interests and shop online is evolving. People are increasingly looking for what they feel is an “authentic” voice that speaks to them when it comes to learning about which products might be the best fit. They’re also looking at other user reviews more. Savvy online retailers recognize these trends and have shown interest in finding ways to provide that voice and perceived editorial approach on their own site with the goal of keeping valuable shoppers from wandering off somewhere else on the web.

I think we’ll continue to see this become more common in the year ahead, whether that is via retailers striking partnerships with outside editorial operations or them hiring their own writers and editors. The challenge to Internet users will be the same challenge we face in all aspects of journalism these days: How do you decide who to trust, and which takes seem authentic?

is editor-in-chief of .

Daniel Trielli   The rich get richer, the poor scramble

Rick Berke   Value is the watchword

Mandy Velez   texting is lit rn, fam

Mariano Blejman   News games rule

Marie Gilot   No assholes allowed

Zizi Papacharissi   Women come back

Umbreen Bhatti   The trust problem isn’t new

Juliette De Maeyer   A responsible press criticism

Laura E. Davis   Writing answers before you know the question

Betsy O'Donovan and Melody Kramer   Skepticism and narcissism

Mira Lowe   The year of the local watchdog

Andrew Haeg   The year journalists become relationship builders

Brian Lam   Sketchy ethics around product reviews

Cory Haik   Suffering from realness, pivoting to impact

Michael Kuntz   The only pivot that might work

Emily Goligoski   Looking beyond news for inspiration

Tracie Powell   The muting of underserved voices

Edward Roussel   Eyes, ears, and brains

P. Kim Bui   The reckoning is only beginning

Doris Truong   Computer vision vs. the Internet vigilantes

Richard J. Tofel   The platforms’ power demands more reporters’ attention

Errin Haines Whack   At the ballot, it’s time to count black women

Sally Lehrman   Trust comes first

Carlos Martínez de la Serna   The new journalism commons

Emma Carew Grovum   Newsroom culture becomes a priority

Dan Newman   A return to trust

Sydette Harry   Listen to your corner and watch for the hook

Valérie Bélair-Gagnon   Seeking trust in fragmented spaces

Claire Wardle   Disinformation gets worse

Paul Ford   Go global

Alfred Hermida   Going beyond mobile-first

Nathalie Malinarich   Peak push

Kelsey Proud   No, no, no

Juleyka Lantigua-Williams   Women of color will reclaim and monetize our time

Dannagal G. Young   Stop covering politics as a game

Mike Caulfield   Refactoring media literacy for the networked age

Kristen Muller   The year of the voter

Craig Newmark   Working together toward sustainable solutions

Jarrod Dicker   Honesty in advertising

Ernst-Jan Pfauth   Publishing less to give readers more

Tamar Charney   We get serious about algorithms

Matt Boggie   The intellectual equivalent of the Dead Sea

Raney Aronson-Rath   Transparency is the antidote to fake news

Caitria O'Neill   The new court of public opinion

Amy Webb   Listen to weak signals

Julia Beizer   A longer view on the pivot

Tim Carmody   Watch out for Spotify

Nicholas Diakopoulos   Fortifying social media from automated inauthenticity

Alice Antheaume   Are you fluent in AI?

C.W. Anderson   The social media apocalypse

Matt Thompson   Here come the attention managers

Niketa Patel   Live journalism comes of age

Jim Brady   With the people, not just of the people

Damon Krukowski   Reviving the alt-weekly soul

Heather Bryant   Building the ecosystems for collaboration

Ruth Palmer   Risks will grow for news subjects — especially minorities

Mi-Ai Parrish   Blockchain and trust

Rubina Madan Fillion   Unlocking the potential of AI

Justin Kosslyn   The year journalists become digital security experts

Sara M. Watson   Feeds will open up to new user-determined filters

Sam Ford   The year of investing in processes

Pablo Boczkowski   The rise of skeptical reading

Nikki Usher   The year of The Washington Post

Jim Moroney   Newspapers have to be good enough for readers to pay for

Nicholas Quah   Stop talking trash about young people

Eric Nuzum   Beyond the narrative arc

Kyle Ellis   Let’s build our way out of this

Francesco Marconi   The year of machine-to-machine journalism

Borja Echevarría   TV goes digital, digital goes TV

Felix Salmon   Covering bitcoin while owning bitcoin

Yvonne Leow   The rise of video messaging

Julia B. Chan   Looking for loyalty in all the right places

Will Sommer   The year local media gets conservative

Feli Sánchez   The year for guerrilla user research

Andrew Losowsky   The year of resilience

Sue Schardt   Jump the niche

Rachel Schallom   Better design helps differentiate opinion and news

Charo Henríquez   Training is an investment, not an expense

Hossein Derakhshan   Television has won

Jennifer Coogan   The future is female

Pete Brown   Push alerts, personalized

Usha Sahay   Wallets get opened

Lanre Akinola   Making noise is not a strategy

Eric Ulken   The year local publishers get smart(er) about change

Jake Levine   The return to now

Carrie Brown-Smith   Transparency finally takes off

Jessica Parker Gilbert   Design connects storytelling and strategy

Cindy Royal   Your journalism curriculum is obsolete

Alan Soon   The rise of start of psychographic, micro-targeted media

Amie Ferris-Rotman   More female reporters abroad (please)

Bill Keller   A growing turn to philanthropy

Elizabeth Jensen   Show your work

Raju Narisetti   Mirror, mirror on the wall

Rodney Benson   Better, less read, and less trusted

José Zamora   Revenue-first journalism

Debra Adams Simmons   And a woman shall lead them

Matt DeRienzo   A recession, then a collapse

Neha Gandhi   Filler killers

Dan Shanoff   You down with OTT? (Yeah, DTC)

Nushin Rashidian   Publishers seek ad dollar alternatives

Adam Thomas   Sharing is caring: The year of the mentor

Renée Kaplan   The year of quiet adjustments (shhh)

Aron Pilhofer   We can’t leave the business to the business side any more

Imaeyen Ibanga   Longform video leads the way

Burt Herman   Things get real

Luke O'Neil   The end is already here

Cristina Wilson   The year of the Instagram Story

Jared Newman   Venture funding and digital news don’t mix

Rachel Davis Mersey   AI, with real smarts

Molly de Aguiar   Good journalism won’t be enough

Mary Meehan   Real lives are at stake in rural areas

Almar Latour   Conquering calm

Joanne McNeil   Gatekeeping the gatekeepers

Federica Cherubini   The rise of bridge roles in news organizations

Christopher Meighan   Passive partnership is in the rearview

Kawandeep Virdee   Zines had it right all along

Taylor Lorenz   Social and media will split

Trushar Barot   The Jio-fication of India

Jesse Holcomb   Information disorder, coming to a congressional district near you

Tanya Cordrey   Finally, the seeds of radical reinvention

Dheerja Kaur   Fun with subscription products

Jacqui Cheng   Retailers move into content

An Xiao Mina   Memes and visuals come to the fore

Tanzina Vega   It’s time for media companies to #PassTheMic

Vanessa K. DeLuca   Women’s voices take center stage

Kinsey Wilson   Facebook and Google: Help out or pay up

Corey Johnson   The pro-fact resistance

Amy King   Let’s amplify visual voice

Kathleen McElroy   Building a news video experience native to mobile

John Keefe   Scooped by AI

Vivian Schiller   Pivot to tomorrow

Michelle Ferrier   The year of the great reckoning

Evie Nagy   Pivot to mobile video frustration

Lucas Graves   From algorithms to institutions

L. Gordon Crovitz   Serving readers over advertisers

Rasmus Kleis Nielsen   The Snapchat scenario and the risk of more closed platforms

Alexios Mantzarlis   Moving fake news research out of the lab

Marcela Donini and Thiago Herdy   Collaboration is the way forward for Brazilian journalism

Sam Sanders   Shine the light on ourselves

Jennifer Choi   Standing up for us and for each other

Joanne Lipman   Journalists inventing revenue streams

Monique Judge   Letting black women tell their own stories

Lam Thuy Vo   Breaking free from the tyranny of the loudest

Mario García   Storytelling finally adapts to mobile

Ariana Tobin   Too tired to tap

Mariana Moura Santos   Think local, act global

Steve Grove   The midterms are an opportunity

Corey Ford   The empire strikes back

Pia Frey   Address users as individuals

Ray Soto   VR reaches the next level

Rodney Gibbs   Tech workers turn to journalism

Hannah Cassius   The year of the echo-chamber escapists

Michelle Garcia   Navigating journalistic transparency

Susie Banikarim   R.I.P. Pivot to Video (2017–2017)

Jennifer Brandel and Mónica Guzmán   The editorial meeting of the future

Monika Bauerlein   The firehose of falsehood

Nancy Watzman   Know thy TV

Miguel Castro   The arrival of the impact producer

Matt Carlson   Attacks on the press will get worse

Jamie Mottram   From pageviews to t-shirts

Jassim Ahmad   Thriving on change

Joyce Barnathan   It will be harder to bury the news

S. Mitra Kalita   The arc of news and audience

Alastair Coote   The year of self-improvement

Andrew Ramsammy   The year ownership mattered

Mary Walter-Brown   Show a little vulnerability

David Skok   Finding an information-life balance

Millie Tran and Stine Bauer Dahlberg   (Hint: It’s about your brand)

Caitlin Thompson   Podcasting models mature and diversify

Basile Simon   We need better career paths for news nerds

Kim Fox   Audience teams diversify their approach

Manoush Zomorodi   Self-help as a publishing strategy

Frédéric Filloux   External forces

Sarah Marshall   Loyalty as the key performance indicator

Ståle Grut   Reclaiming audience interaction from social networks

Helen Havlak   Keywords, not publishers, power the world’s biggest feeds

www.nissan-ask.com.ua/

www.apach.com.ua/shop/category/elektromehanicheskoe-oborudovanie/miasorubki

источник