Pivot to mobile video frustration

“I think that the short-term gains of the infamous “pivot to video” tactic — that it brings in more advertising dollars — will start to plummet as publishers and advertisers realize that this isn’t the content that consumers actually want.”

I think that the short-term gains of the infamous “pivot to video” tactic — that it brings in more advertising dollars — will start to plummet as publishers and advertisers realize that this isn’t the content that consumers actually want.

So many more people are consuming news and content on phones, and video on mobile is notoriously flawed, so people’s frustration with the lag and the ads will lead to a big drop in readership and time on site for the publishers who have put all their eggs in that basket (and let go of so many talented writers in the process). I don’t have a lot of faith, however, that they’ll re-pivot to more longform or investigative writing.

is a senior editor at Slack.

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