Loyalty as the key performance indicator

“Driving loyalty requires focusing on quality. Readers and reporters will be grateful.”

In the coming year, publishers will focus on building direct relationships with audiences and learning as much about their readers and viewers as possible.

As business models shift from pageview-driven display to direct sales — whether subscriptions, memberships, events, or courses — key performance indicators evolve.

In 2018, journalists will become more attuned to loyalty metrics and the types of stories and distribution methods that encourage repeat visits.

Reporters and editors will receive stats on how many people within the loyal audience segment read a particular story; audience development editors will focus on Facebook, Line, email newsletters, and other platforms that drive readers to visit repeatedly.

There will be new community roles in newsrooms as publishers launch and host Facebook groups and pages with the aim of encouraging loyal behavior. Example communities are , , and the Huffington Post’s unbranded Facebook pages (such as .

Loyal audiences are more valuable than flybys: they consume more (a one percent increase in loyals will give a far greater uplift in pageviews); they’re more engaged (they scroll deeper and watch more videos); they are more likely to share stories and behave as brand ambassadors; they are more likely to agree to be contacted and provide an email address.

Publishers will decide on an appropriate loyalty rate to target for their brand. High-volume news providers may not consider a reader loyal until she visits 10 or 15 times a month. Niche publishers are more likely to consider 4 or 5 visits a month as a sign of loyalty.

Subscription publishers will measure the relationship between the frequency of returns and the propensity to subscribe.

Driving loyalty requires focusing on quality. Readers and reporters will be grateful.

is head of audience growth at Vogue International, Condé Nast International.

Jarrod Dicker   Honesty in advertising

Monique Judge   Letting black women tell their own stories

Charo Henríquez   Training is an investment, not an expense

Mandy Velez   texting is lit rn, fam

José Zamora   Revenue-first journalism

Heather Bryant   Building the ecosystems for collaboration

Alice Antheaume   Are you fluent in AI?

Betsy O'Donovan and Melody Kramer   Skepticism and narcissism

Marie Gilot   No assholes allowed

Trushar Barot   The Jio-fication of India

Hossein Derakhshan   Television has won

Michelle Ferrier   The year of the great reckoning

Kinsey Wilson   Facebook and Google: Help out or pay up

Rodney Gibbs   Tech workers turn to journalism

Aron Pilhofer   We can’t leave the business to the business side any more

Amie Ferris-Rotman   More female reporters abroad (please)

Craig Newmark   Working together toward sustainable solutions

Tanya Cordrey   Finally, the seeds of radical reinvention

Carrie Brown-Smith   Transparency finally takes off

C.W. Anderson   The social media apocalypse

Caitria O'Neill   The new court of public opinion

Steve Grove   The midterms are an opportunity

Jessica Parker Gilbert   Design connects storytelling and strategy

Frédéric Filloux   External forces

Cristina Wilson   The year of the Instagram Story

Julia Beizer   A longer view on the pivot

Dheerja Kaur   Fun with subscription products

David Skok   Finding an information-life balance

Ray Soto   VR reaches the next level

Mary Meehan   Real lives are at stake in rural areas

Luke O'Neil   The end is already here

Matt Carlson   Attacks on the press will get worse

Tanzina Vega   It’s time for media companies to #PassTheMic

Pia Frey   Address users as individuals

Jamie Mottram   From pageviews to t-shirts

Alfred Hermida   Going beyond mobile-first

Juliette De Maeyer   A responsible press criticism

Jacqui Cheng   Retailers move into content

Francesco Marconi   The year of machine-to-machine journalism

Nathalie Malinarich   Peak push

Joyce Barnathan   It will be harder to bury the news

Sam Sanders   Shine the light on ourselves

Kawandeep Virdee   Zines had it right all along

Sydette Harry   Listen to your corner and watch for the hook

Helen Havlak   Keywords, not publishers, power the world’s biggest feeds

Adam Thomas   Sharing is caring: The year of the mentor

Pete Brown   Push alerts, personalized

Corey Johnson   The pro-fact resistance

Jesse Holcomb   Information disorder, coming to a congressional district near you

Rachel Schallom   Better design helps differentiate opinion and news

Jim Brady   With the people, not just of the people

Sarah Marshall   Loyalty as the key performance indicator

Errin Haines Whack   At the ballot, it’s time to count black women

Kristen Muller   The year of the voter

Michelle Garcia   Navigating journalistic transparency

Corey Ford   The empire strikes back

Almar Latour   Conquering calm

L. Gordon Crovitz   Serving readers over advertisers

Rasmus Kleis Nielsen   The Snapchat scenario and the risk of more closed platforms

Sue Schardt   Jump the niche

Raju Narisetti   Mirror, mirror on the wall

Justin Kosslyn   The year journalists become digital security experts

Feli Sánchez   The year for guerrilla user research

Mike Caulfield   Refactoring media literacy for the networked age

Amy Webb   Listen to weak signals

Rodney Benson   Better, less read, and less trusted

Millie Tran and Stine Bauer Dahlberg   (Hint: It’s about your brand)

Dannagal G. Young   Stop covering politics as a game

Jake Levine   The return to now

Elizabeth Jensen   Show your work

Cindy Royal   Your journalism curriculum is obsolete

Amy King   Let’s amplify visual voice

An Xiao Mina   Memes and visuals come to the fore

Felix Salmon   Covering bitcoin while owning bitcoin

Laura E. Davis   Writing answers before you know the question

Alan Soon   The rise of start of psychographic, micro-targeted media

Emma Carew Grovum   Newsroom culture becomes a priority

Joanne McNeil   Gatekeeping the gatekeepers

Zizi Papacharissi   Women come back

Cory Haik   Suffering from realness, pivoting to impact

Mariana Moura Santos   Think local, act global

Tamar Charney   We get serious about algorithms

Andrew Ramsammy   The year ownership mattered

Eric Nuzum   Beyond the narrative arc

Eric Ulken   The year local publishers get smart(er) about change

Raney Aronson-Rath   Transparency is the antidote to fake news

Kim Fox   Audience teams diversify their approach

Nicholas Quah   Stop talking trash about young people

Matt Boggie   The intellectual equivalent of the Dead Sea

Paul Ford   Go global

Alastair Coote   The year of self-improvement

Basile Simon   We need better career paths for news nerds

Hannah Cassius   The year of the echo-chamber escapists

Usha Sahay   Wallets get opened

S. Mitra Kalita   The arc of news and audience

Nancy Watzman   Know thy TV

Debra Adams Simmons   And a woman shall lead them

Brian Lam   Sketchy ethics around product reviews

Jennifer Brandel and Mónica Guzmán   The editorial meeting of the future

Matt DeRienzo   A recession, then a collapse

Ruth Palmer   Risks will grow for news subjects — especially minorities

Mariano Blejman   News games rule

Taylor Lorenz   Social and media will split

Jim Moroney   Newspapers have to be good enough for readers to pay for

Evie Nagy   Pivot to mobile video frustration

Monika Bauerlein   The firehose of falsehood

Ernst-Jan Pfauth   Publishing less to give readers more

Lucas Graves   From algorithms to institutions

Christopher Meighan   Passive partnership is in the rearview

Imaeyen Ibanga   Longform video leads the way

Matt Thompson   Here come the attention managers

Emily Goligoski   Looking beyond news for inspiration

Marcela Donini and Thiago Herdy   Collaboration is the way forward for Brazilian journalism

Miguel Castro   The arrival of the impact producer

Dan Newman   A return to trust

Andrew Haeg   The year journalists become relationship builders

Neha Gandhi   Filler killers

Juleyka Lantigua-Williams   Women of color will reclaim and monetize our time

Burt Herman   Things get real

Tim Carmody   Watch out for Spotify

Vanessa K. DeLuca   Women’s voices take center stage

Richard J. Tofel   The platforms’ power demands more reporters’ attention

Sally Lehrman   Trust comes first

Borja Echevarría   TV goes digital, digital goes TV

Jared Newman   Venture funding and digital news don’t mix

Damon Krukowski   Reviving the alt-weekly soul

Andrew Losowsky   The year of resilience

Caitlin Thompson   Podcasting models mature and diversify

Ståle Grut   Reclaiming audience interaction from social networks

Michael Kuntz   The only pivot that might work

Will Sommer   The year local media gets conservative

Mira Lowe   The year of the local watchdog

Manoush Zomorodi   Self-help as a publishing strategy

Lanre Akinola   Making noise is not a strategy

Nushin Rashidian   Publishers seek ad dollar alternatives

Ariana Tobin   Too tired to tap

Umbreen Bhatti   The trust problem isn’t new

Bill Keller   A growing turn to philanthropy

Lam Thuy Vo   Breaking free from the tyranny of the loudest

Mary Walter-Brown   Show a little vulnerability

Julia B. Chan   Looking for loyalty in all the right places

Yvonne Leow   The rise of video messaging

Rick Berke   Value is the watchword

Edward Roussel   Eyes, ears, and brains

Dan Shanoff   You down with OTT? (Yeah, DTC)

Rachel Davis Mersey   AI, with real smarts

Nikki Usher   The year of The Washington Post

Joanne Lipman   Journalists inventing revenue streams

Jennifer Choi   Standing up for us and for each other

Mi-Ai Parrish   Blockchain and trust

John Keefe   Scooped by AI

Jassim Ahmad   Thriving on change

Kyle Ellis   Let’s build our way out of this

Alexios Mantzarlis   Moving fake news research out of the lab

Rubina Madan Fillion   Unlocking the potential of AI

Mario García   Storytelling finally adapts to mobile

Molly de Aguiar   Good journalism won’t be enough

Federica Cherubini   The rise of bridge roles in news organizations

Pablo Boczkowski   The rise of skeptical reading

Kelsey Proud   No, no, no

Doris Truong   Computer vision vs. the Internet vigilantes

Carlos Martínez de la Serna   The new journalism commons

Niketa Patel   Live journalism comes of age

Kathleen McElroy   Building a news video experience native to mobile

Renée Kaplan   The year of quiet adjustments (shhh)

Nicholas Diakopoulos   Fortifying social media from automated inauthenticity

Tracie Powell   The muting of underserved voices

Jennifer Coogan   The future is female

Valérie Bélair-Gagnon   Seeking trust in fragmented spaces

P. Kim Bui   The reckoning is only beginning

Susie Banikarim   R.I.P. Pivot to Video (2017–2017)

Sara M. Watson   Feeds will open up to new user-determined filters

Daniel Trielli   The rich get richer, the poor scramble

Vivian Schiller   Pivot to tomorrow

Sam Ford   The year of investing in processes

Claire Wardle   Disinformation gets worse

купить диплом колледжа

купить диплом государственного образца

подробно