Longform video leads the way

“Whether journalists recognize it or not, we’re all on a march to making video content that’s worthy of Netflix. 2018 will show longform video journalism can be appointment viewing and bingeable.”

2017 may have been the year the phrase proved ominous for some digital publishers, but make no mistake — 2018 is when longform original video journalism will make its mark.

In recent years, news organizations have embraced super-short, quick-turnaround videos on social platforms, especially Facebook. The text-on-video style has become as familiar as it is synonymous with video journalism on social media.

Now, social platforms, user habits, and storytelling methods are including lanes better suited for longer original narratives. And the word “original” is especially important in that sentence.

The success and ease of production for text on video has saturated the market. Oftentimes you’ll see newsrooms producing similar social video edits for the same stories. , but longform original video will break out in 2018 as a way for publications to differentiate themselves.

In fact, social video looks a lot more like what we’re used to seeing traditionally in television and film. Think documentaries, series, subjects telling their own stories in their own words, and a way to distinguish content from all the other options available online.

. . The site’s 1 billion active users a month make it a great place for news organizations to expand their reach and audiences at a time when they’re all looking for more — more views, more engagement, more resonance. Plus, , longform is poised for success. Add to that this year’s introduction of Facebook Watch and the places for longform video to be seen and excel continues to expand.

Whether journalists recognize it or not, we’re all on a march to making video content that’s worthy of Netflix. 2018 will show longform video journalism can be appointment viewing and bingeable. Users can subscribe to watch the latest production immediately or set aside time to watch one longer video, leading to another, and another.

Newsrooms will make highly produced, longform video more of a priority in pursuit of nuanced storytelling, audience desire, and transparency. Oh, and then there’s the money. Longform journalism may have the most .

YouTube already has monetization built in, and So if you’re looking to create a 2018 video plan for your newsroom, longform may get you where you want to be.

is senior context producer with AJ+.

Manoush Zomorodi   Self-help as a publishing strategy

Susie Banikarim   R.I.P. Pivot to Video (2017–2017)

Sam Sanders   Shine the light on ourselves

Lucas Graves   From algorithms to institutions

Caitlin Thompson   Podcasting models mature and diversify

Dannagal G. Young   Stop covering politics as a game

An Xiao Mina   Memes and visuals come to the fore

Felix Salmon   Covering bitcoin while owning bitcoin

Eric Ulken   The year local publishers get smart(er) about change

Millie Tran and Stine Bauer Dahlberg   (Hint: It’s about your brand)

Mi-Ai Parrish   Blockchain and trust

Nicholas Diakopoulos   Fortifying social media from automated inauthenticity

Juleyka Lantigua-Williams   Women of color will reclaim and monetize our time

Umbreen Bhatti   The trust problem isn’t new

Lanre Akinola   Making noise is not a strategy

Jake Levine   The return to now

Amy King   Let’s amplify visual voice

Basile Simon   We need better career paths for news nerds

Jamie Mottram   From pageviews to t-shirts

Corey Ford   The empire strikes back

Joanne McNeil   Gatekeeping the gatekeepers

Ariana Tobin   Too tired to tap

Imaeyen Ibanga   Longform video leads the way

Nathalie Malinarich   Peak push

Taylor Lorenz   Social and media will split

Zizi Papacharissi   Women come back

Cristina Wilson   The year of the Instagram Story

Aron Pilhofer   We can’t leave the business to the business side any more

Carrie Brown-Smith   Transparency finally takes off

Usha Sahay   Wallets get opened

Hannah Cassius   The year of the echo-chamber escapists

Michelle Garcia   Navigating journalistic transparency

Ernst-Jan Pfauth   Publishing less to give readers more

Alfred Hermida   Going beyond mobile-first

Mariana Moura Santos   Think local, act global

Joyce Barnathan   It will be harder to bury the news

Laura E. Davis   Writing answers before you know the question

Rodney Benson   Better, less read, and less trusted

Matt Boggie   The intellectual equivalent of the Dead Sea

Richard J. Tofel   The platforms’ power demands more reporters’ attention

Kathleen McElroy   Building a news video experience native to mobile

Justin Kosslyn   The year journalists become digital security experts

Eric Nuzum   Beyond the narrative arc

Kyle Ellis   Let’s build our way out of this

Rachel Schallom   Better design helps differentiate opinion and news

Kelsey Proud   No, no, no

Trushar Barot   The Jio-fication of India

Dheerja Kaur   Fun with subscription products

Errin Haines Whack   At the ballot, it’s time to count black women

Mariano Blejman   News games rule

Claire Wardle   Disinformation gets worse

Sam Ford   The year of investing in processes

Rachel Davis Mersey   AI, with real smarts

Sara M. Watson   Feeds will open up to new user-determined filters

Evie Nagy   Pivot to mobile video frustration

Ståle Grut   Reclaiming audience interaction from social networks

Ray Soto   VR reaches the next level

Jennifer Coogan   The future is female

Sue Schardt   Jump the niche

Edward Roussel   Eyes, ears, and brains

Michelle Ferrier   The year of the great reckoning

Paul Ford   Go global

Amy Webb   Listen to weak signals

Michael Kuntz   The only pivot that might work

Christopher Meighan   Passive partnership is in the rearview

Damon Krukowski   Reviving the alt-weekly soul

Nushin Rashidian   Publishers seek ad dollar alternatives

Kinsey Wilson   Facebook and Google: Help out or pay up

Mira Lowe   The year of the local watchdog

Tamar Charney   We get serious about algorithms

John Keefe   Scooped by AI

Juliette De Maeyer   A responsible press criticism

Julia Beizer   A longer view on the pivot

Adam Thomas   Sharing is caring: The year of the mentor

Alan Soon   The rise of start of psychographic, micro-targeted media

Burt Herman   Things get real

Kristen Muller   The year of the voter

Mary Meehan   Real lives are at stake in rural areas

Jim Brady   With the people, not just of the people

José Zamora   Revenue-first journalism

Monika Bauerlein   The firehose of falsehood

Will Sommer   The year local media gets conservative

Sarah Marshall   Loyalty as the key performance indicator

Tim Carmody   Watch out for Spotify

Betsy O'Donovan and Melody Kramer   Skepticism and narcissism

S. Mitra Kalita   The arc of news and audience

Joanne Lipman   Journalists inventing revenue streams

Rick Berke   Value is the watchword

Doris Truong   Computer vision vs. the Internet vigilantes

Luke O'Neil   The end is already here

Corey Johnson   The pro-fact resistance

Jennifer Brandel and Mónica Guzmán   The editorial meeting of the future

Matt Carlson   Attacks on the press will get worse

Alice Antheaume   Are you fluent in AI?

Helen Havlak   Keywords, not publishers, power the world’s biggest feeds

Brian Lam   Sketchy ethics around product reviews

Heather Bryant   Building the ecosystems for collaboration

Jennifer Choi   Standing up for us and for each other

Mandy Velez   texting is lit rn, fam

Emily Goligoski   Looking beyond news for inspiration

Andrew Losowsky   The year of resilience

Jared Newman   Venture funding and digital news don’t mix

Nikki Usher   The year of The Washington Post

Raju Narisetti   Mirror, mirror on the wall

Frédéric Filloux   External forces

Renée Kaplan   The year of quiet adjustments (shhh)

Mario García   Storytelling finally adapts to mobile

Rubina Madan Fillion   Unlocking the potential of AI

Raney Aronson-Rath   Transparency is the antidote to fake news

Hossein Derakhshan   Television has won

Elizabeth Jensen   Show your work

Tanzina Vega   It’s time for media companies to #PassTheMic

Kawandeep Virdee   Zines had it right all along

Daniel Trielli   The rich get richer, the poor scramble

Amie Ferris-Rotman   More female reporters abroad (please)

Dan Shanoff   You down with OTT? (Yeah, DTC)

Valérie Bélair-Gagnon   Seeking trust in fragmented spaces

Monique Judge   Letting black women tell their own stories

Jessica Parker Gilbert   Design connects storytelling and strategy

Jesse Holcomb   Information disorder, coming to a congressional district near you

Vanessa K. DeLuca   Women’s voices take center stage

Pablo Boczkowski   The rise of skeptical reading

Julia B. Chan   Looking for loyalty in all the right places

Lam Thuy Vo   Breaking free from the tyranny of the loudest

Pia Frey   Address users as individuals

Nancy Watzman   Know thy TV

Debra Adams Simmons   And a woman shall lead them

Yvonne Leow   The rise of video messaging

Andrew Ramsammy   The year ownership mattered

Almar Latour   Conquering calm

Jacqui Cheng   Retailers move into content

Kim Fox   Audience teams diversify their approach

Niketa Patel   Live journalism comes of age

Alexios Mantzarlis   Moving fake news research out of the lab

Rodney Gibbs   Tech workers turn to journalism

Marie Gilot   No assholes allowed

Jarrod Dicker   Honesty in advertising

Matt DeRienzo   A recession, then a collapse

L. Gordon Crovitz   Serving readers over advertisers

Nicholas Quah   Stop talking trash about young people

Federica Cherubini   The rise of bridge roles in news organizations

Rasmus Kleis Nielsen   The Snapchat scenario and the risk of more closed platforms

Molly de Aguiar   Good journalism won’t be enough

Andrew Haeg   The year journalists become relationship builders

Caitria O'Neill   The new court of public opinion

Feli Sánchez   The year for guerrilla user research

Carlos Martínez de la Serna   The new journalism commons

Dan Newman   A return to trust

C.W. Anderson   The social media apocalypse

Tanya Cordrey   Finally, the seeds of radical reinvention

Bill Keller   A growing turn to philanthropy

Matt Thompson   Here come the attention managers

Sydette Harry   Listen to your corner and watch for the hook

Steve Grove   The midterms are an opportunity

Jim Moroney   Newspapers have to be good enough for readers to pay for

Charo Henríquez   Training is an investment, not an expense

Neha Gandhi   Filler killers

Borja Echevarría   TV goes digital, digital goes TV

Alastair Coote   The year of self-improvement

David Skok   Finding an information-life balance

Miguel Castro   The arrival of the impact producer

Francesco Marconi   The year of machine-to-machine journalism

Sally Lehrman   Trust comes first

Craig Newmark   Working together toward sustainable solutions

Marcela Donini and Thiago Herdy   Collaboration is the way forward for Brazilian journalism

Mary Walter-Brown   Show a little vulnerability

Jassim Ahmad   Thriving on change

Emma Carew Grovum   Newsroom culture becomes a priority

P. Kim Bui   The reckoning is only beginning

Cory Haik   Suffering from realness, pivoting to impact

Mike Caulfield   Refactoring media literacy for the networked age

Ruth Palmer   Risks will grow for news subjects — especially minorities

Vivian Schiller   Pivot to tomorrow

Tracie Powell   The muting of underserved voices

Cindy Royal   Your journalism curriculum is obsolete

Pete Brown   Push alerts, personalized

surrogate moms

Potenzmittel ohne Rezept in Deutschland

читайте здесь