Let’s amplify visual voice

“Across the industry, we employ product designers, but the need for editorial designers and art directors with minds for digital is equal. Organizations publish hundreds of stories a day. We need a lot of designers if we are going to make an impact.”

We won’t give editorial design the focus it deserves in 2018, but we need to do better than 2017.

Legacy news organizations put an emphasis on editorial and graphic design for decades inside the pages of their print newspapers. Beautiful, full-page illustrations, well thought-out typography, carefully chosen and placed images. And all of this to keep someone reading and delighted inside a product people had already purchased or likely subscribed to. We encounter these visual opportunities daily in the digital space. We have a chance to use these same design choices in a 2:1 share image to draw someone in on places like Facebook and Twitter. Instead, we’ve decided that a default image and crop will work.

From the very beginning of , my team and I made the choice to never publish a story without an original piece of art to accompany it, tailored to the platform it’s publishing on. We were tired of seeing overused stock images. Tired of the same wire photo used on story after story. Tired of a lack of visual identity. Everyone is posting a story weighing Al Franken’s punishment? We’ll create our We’ll make sure it’s unapologetically rendered in Lily style. And then, in the endless feeds on Facebook and Twitter, we will stand apart in the crowded space and claim attention. Our images, and thereby our stories, are harder to skip.

Across the industry, we employ product designers, but the need for editorial designers and art directors with minds for digital is equal. Organizations publish hundreds of stories a day. We need a lot of designers if we are going to make an impact.

Designers should be part of the story-planning process from the beginning. This is not new. But designers (we call ourselves visual journalists), should be running some of these platforms. The best recent example of this is Instagram Stories. When a Story is created, choices involving typography, colors and alignment must be made. It’s critical that someone who understands these design principles be involved in — or in charge of — creating the Story. It will look better and more professional, ultimately resulting in higher and more meaningful engagement.

It may be true that young people finding our stories on Snapchat and Instagram respond well to informal, familiar interactions. In their search for authenticity, it is our responsibility to uphold our credibility not only with the information we are sharing but with its visual presentation.

We are getting better. News organizations are making an effort on Instagram. Enterprise stories are getting visual treatments that adapt well to Twitter and Facebook. But there are still stock images out there. Our brands should be recognizable. We can get there by refocusing on editorial design. Let 2018 be the year of visual identity.

is editor-in-chief and creative director of , a publication from The Washington Post.

Basile Simon   We need better career paths for news nerds

Amie Ferris-Rotman   More female reporters abroad (please)

C.W. Anderson   The social media apocalypse

Caitria O'Neill   The new court of public opinion

Elizabeth Jensen   Show your work

Usha Sahay   Wallets get opened

Vivian Schiller   Pivot to tomorrow

Sydette Harry   Listen to your corner and watch for the hook

Zizi Papacharissi   Women come back

Mandy Velez   texting is lit rn, fam

Andrew Losowsky   The year of resilience

L. Gordon Crovitz   Serving readers over advertisers

Amy King   Let’s amplify visual voice

Tracie Powell   The muting of underserved voices

Rubina Madan Fillion   Unlocking the potential of AI

Claire Wardle   Disinformation gets worse

Emma Carew Grovum   Newsroom culture becomes a priority

Alexios Mantzarlis   Moving fake news research out of the lab

Hossein Derakhshan   Television has won

Michelle Garcia   Navigating journalistic transparency

Jamie Mottram   From pageviews to t-shirts

Almar Latour   Conquering calm

Daniel Trielli   The rich get richer, the poor scramble

Miguel Castro   The arrival of the impact producer

Frédéric Filloux   External forces

José Zamora   Revenue-first journalism

Emily Goligoski   Looking beyond news for inspiration

Jim Moroney   Newspapers have to be good enough for readers to pay for

Marcela Donini and Thiago Herdy   Collaboration is the way forward for Brazilian journalism

Pete Brown   Push alerts, personalized

Alastair Coote   The year of self-improvement

Evie Nagy   Pivot to mobile video frustration

Mira Lowe   The year of the local watchdog

Errin Haines Whack   At the ballot, it’s time to count black women

Eric Ulken   The year local publishers get smart(er) about change

Jake Levine   The return to now

Betsy O'Donovan and Melody Kramer   Skepticism and narcissism

Francesco Marconi   The year of machine-to-machine journalism

Michael Kuntz   The only pivot that might work

Cory Haik   Suffering from realness, pivoting to impact

Felix Salmon   Covering bitcoin while owning bitcoin

Matt Boggie   The intellectual equivalent of the Dead Sea

Laura E. Davis   Writing answers before you know the question

Michelle Ferrier   The year of the great reckoning

Pablo Boczkowski   The rise of skeptical reading

Bill Keller   A growing turn to philanthropy

Debra Adams Simmons   And a woman shall lead them

Mariana Moura Santos   Think local, act global

Steve Grove   The midterms are an opportunity

Sarah Marshall   Loyalty as the key performance indicator

Luke O'Neil   The end is already here

Matt Thompson   Here come the attention managers

Alan Soon   The rise of start of psychographic, micro-targeted media

Kyle Ellis   Let’s build our way out of this

Alice Antheaume   Are you fluent in AI?

Corey Johnson   The pro-fact resistance

Valérie Bélair-Gagnon   Seeking trust in fragmented spaces

Monika Bauerlein   The firehose of falsehood

Mary Meehan   Real lives are at stake in rural areas

Lucas Graves   From algorithms to institutions

Trushar Barot   The Jio-fication of India

Carlos Martínez de la Serna   The new journalism commons

Tanya Cordrey   Finally, the seeds of radical reinvention

Vanessa K. DeLuca   Women’s voices take center stage

Matt Carlson   Attacks on the press will get worse

Joanne Lipman   Journalists inventing revenue streams

Raju Narisetti   Mirror, mirror on the wall

Ståle Grut   Reclaiming audience interaction from social networks

Susie Banikarim   R.I.P. Pivot to Video (2017–2017)

Corey Ford   The empire strikes back

Hannah Cassius   The year of the echo-chamber escapists

Andrew Ramsammy   The year ownership mattered

Rick Berke   Value is the watchword

Alfred Hermida   Going beyond mobile-first

Christopher Meighan   Passive partnership is in the rearview

Jim Brady   With the people, not just of the people

P. Kim Bui   The reckoning is only beginning

Sue Schardt   Jump the niche

Nicholas Quah   Stop talking trash about young people

Kim Fox   Audience teams diversify their approach

Nicholas Diakopoulos   Fortifying social media from automated inauthenticity

Paul Ford   Go global

Ernst-Jan Pfauth   Publishing less to give readers more

Brian Lam   Sketchy ethics around product reviews

Nathalie Malinarich   Peak push

An Xiao Mina   Memes and visuals come to the fore

Caitlin Thompson   Podcasting models mature and diversify

Sally Lehrman   Trust comes first

Sam Sanders   Shine the light on ourselves

Mariano Blejman   News games rule

Doris Truong   Computer vision vs. the Internet vigilantes

Amy Webb   Listen to weak signals

Borja Echevarría   TV goes digital, digital goes TV

Rachel Davis Mersey   AI, with real smarts

Julia Beizer   A longer view on the pivot

Lam Thuy Vo   Breaking free from the tyranny of the loudest

Aron Pilhofer   We can’t leave the business to the business side any more

Millie Tran and Stine Bauer Dahlberg   (Hint: It’s about your brand)

Renée Kaplan   The year of quiet adjustments (shhh)

Kawandeep Virdee   Zines had it right all along

Jared Newman   Venture funding and digital news don’t mix

Sara M. Watson   Feeds will open up to new user-determined filters

Dheerja Kaur   Fun with subscription products

Ruth Palmer   Risks will grow for news subjects — especially minorities

Matt DeRienzo   A recession, then a collapse

Monique Judge   Letting black women tell their own stories

Raney Aronson-Rath   Transparency is the antidote to fake news

Pia Frey   Address users as individuals

Jesse Holcomb   Information disorder, coming to a congressional district near you

Rasmus Kleis Nielsen   The Snapchat scenario and the risk of more closed platforms

Kelsey Proud   No, no, no

Sam Ford   The year of investing in processes

Jassim Ahmad   Thriving on change

Carrie Brown-Smith   Transparency finally takes off

Lanre Akinola   Making noise is not a strategy

Jarrod Dicker   Honesty in advertising

Jacqui Cheng   Retailers move into content

Kristen Muller   The year of the voter

Mike Caulfield   Refactoring media literacy for the networked age

Ray Soto   VR reaches the next level

Tanzina Vega   It’s time for media companies to #PassTheMic

Tamar Charney   We get serious about algorithms

Rachel Schallom   Better design helps differentiate opinion and news

Heather Bryant   Building the ecosystems for collaboration

Nikki Usher   The year of The Washington Post

Rodney Gibbs   Tech workers turn to journalism

Nancy Watzman   Know thy TV

Jennifer Choi   Standing up for us and for each other

Craig Newmark   Working together toward sustainable solutions

Cristina Wilson   The year of the Instagram Story

Yvonne Leow   The rise of video messaging

Tim Carmody   Watch out for Spotify

S. Mitra Kalita   The arc of news and audience

Nushin Rashidian   Publishers seek ad dollar alternatives

Jennifer Coogan   The future is female

Edward Roussel   Eyes, ears, and brains

Charo Henríquez   Training is an investment, not an expense

Andrew Haeg   The year journalists become relationship builders

Kathleen McElroy   Building a news video experience native to mobile

Ariana Tobin   Too tired to tap

Helen Havlak   Keywords, not publishers, power the world’s biggest feeds

Damon Krukowski   Reviving the alt-weekly soul

Mi-Ai Parrish   Blockchain and trust

Dannagal G. Young   Stop covering politics as a game

John Keefe   Scooped by AI

Dan Newman   A return to trust

Joyce Barnathan   It will be harder to bury the news

Neha Gandhi   Filler killers

Manoush Zomorodi   Self-help as a publishing strategy

Mario García   Storytelling finally adapts to mobile

Rodney Benson   Better, less read, and less trusted

David Skok   Finding an information-life balance

Eric Nuzum   Beyond the narrative arc

Adam Thomas   Sharing is caring: The year of the mentor

Burt Herman   Things get real

Federica Cherubini   The rise of bridge roles in news organizations

Dan Shanoff   You down with OTT? (Yeah, DTC)

Feli Sánchez   The year for guerrilla user research

Jennifer Brandel and Mónica Guzmán   The editorial meeting of the future

Juliette De Maeyer   A responsible press criticism

Julia B. Chan   Looking for loyalty in all the right places

Will Sommer   The year local media gets conservative

Juleyka Lantigua-Williams   Women of color will reclaim and monetize our time

Kinsey Wilson   Facebook and Google: Help out or pay up

Umbreen Bhatti   The trust problem isn’t new

Taylor Lorenz   Social and media will split

Niketa Patel   Live journalism comes of age

Marie Gilot   No assholes allowed

Imaeyen Ibanga   Longform video leads the way

Richard J. Tofel   The platforms’ power demands more reporters’ attention

Joanne McNeil   Gatekeeping the gatekeepers

Cindy Royal   Your journalism curriculum is obsolete

Mary Walter-Brown   Show a little vulnerability

Molly de Aguiar   Good journalism won’t be enough

Justin Kosslyn   The year journalists become digital security experts

Jessica Parker Gilbert   Design connects storytelling and strategy

https://pillsbank.net

www.topobzor.info

topobzor.info/xiaomi-redmi-note-4x/