Journalists inventing revenue streams

“Ideas are already bubbling up around audio, syndication, licensing, partnerships, foundation grants, and more. These approaches enable journalists to preserve independence and integrity while allowing for funding that supports critically important work.”

I predict 2018 will be the year newsrooms focus on inventing new revenue streams. Journalism has never paid for itself. Historically, it’s been subsidized by some combination of advertising and/or subscriptions and/or wealthy owners.

Look for innovative new ways to finance reporting — and the twist is, I wouldn’t be surprised if the ideas come from journalists themselves, rather than from the business side. Ideas are already bubbling up around audio, syndication, licensing, partnerships, foundation grants, and more. These approaches enable journalists to preserve independence and integrity while allowing for funding that supports critically important work. What breakthrough concepts come next? Stay tuned.

is chief content officer of Gannett and editor-in-chief of USA Today.

Ariana Tobin   Too tired to tap

Frédéric Filloux   External forces

Matt Carlson   Attacks on the press will get worse

Elizabeth Jensen   Show your work

Hannah Cassius   The year of the echo-chamber escapists

Sally Lehrman   Trust comes first

Betsy O'Donovan and Melody Kramer   Skepticism and narcissism

Cory Haik   Suffering from realness, pivoting to impact

Mariano Blejman   News games rule

Alfred Hermida   Going beyond mobile-first

Steve Grove   The midterms are an opportunity

Basile Simon   We need better career paths for news nerds

Lam Thuy Vo   Breaking free from the tyranny of the loudest

Kim Fox   Audience teams diversify their approach

Will Sommer   The year local media gets conservative

Nikki Usher   The year of The Washington Post

Sue Schardt   Jump the niche

Jesse Holcomb   Information disorder, coming to a congressional district near you

Jennifer Brandel and Mónica Guzmán   The editorial meeting of the future

Caitlin Thompson   Podcasting models mature and diversify

Vanessa K. DeLuca   Women’s voices take center stage

Rodney Benson   Better, less read, and less trusted

Lanre Akinola   Making noise is not a strategy

Rick Berke   Value is the watchword

Juleyka Lantigua-Williams   Women of color will reclaim and monetize our time

Valérie Bélair-Gagnon   Seeking trust in fragmented spaces

Rachel Schallom   Better design helps differentiate opinion and news

Nathalie Malinarich   Peak push

Francesco Marconi   The year of machine-to-machine journalism

Taylor Lorenz   Social and media will split

Charo Henríquez   Training is an investment, not an expense

Amie Ferris-Rotman   More female reporters abroad (please)

Lucas Graves   From algorithms to institutions

Daniel Trielli   The rich get richer, the poor scramble

Monique Judge   Letting black women tell their own stories

Luke O'Neil   The end is already here

P. Kim Bui   The reckoning is only beginning

Dheerja Kaur   Fun with subscription products

Sarah Marshall   Loyalty as the key performance indicator

Craig Newmark   Working together toward sustainable solutions

Rodney Gibbs   Tech workers turn to journalism

Vivian Schiller   Pivot to tomorrow

Matt DeRienzo   A recession, then a collapse

Niketa Patel   Live journalism comes of age

Heather Bryant   Building the ecosystems for collaboration

Marie Gilot   No assholes allowed

Kyle Ellis   Let’s build our way out of this

Alexios Mantzarlis   Moving fake news research out of the lab

Errin Haines Whack   At the ballot, it’s time to count black women

Adam Thomas   Sharing is caring: The year of the mentor

Jennifer Choi   Standing up for us and for each other

Damon Krukowski   Reviving the alt-weekly soul

Michael Kuntz   The only pivot that might work

Kristen Muller   The year of the voter

Julia Beizer   A longer view on the pivot

José Zamora   Revenue-first journalism

Zizi Papacharissi   Women come back

Alastair Coote   The year of self-improvement

Eric Ulken   The year local publishers get smart(er) about change

Aron Pilhofer   We can’t leave the business to the business side any more

Dan Shanoff   You down with OTT? (Yeah, DTC)

Amy King   Let’s amplify visual voice

Sam Sanders   Shine the light on ourselves

Michelle Garcia   Navigating journalistic transparency

Justin Kosslyn   The year journalists become digital security experts

Tanzina Vega   It’s time for media companies to #PassTheMic

Almar Latour   Conquering calm

Cindy Royal   Your journalism curriculum is obsolete

Dannagal G. Young   Stop covering politics as a game

Alan Soon   The rise of start of psychographic, micro-targeted media

Usha Sahay   Wallets get opened

Mi-Ai Parrish   Blockchain and trust

Jacqui Cheng   Retailers move into content

Dan Newman   A return to trust

Jamie Mottram   From pageviews to t-shirts

Nicholas Diakopoulos   Fortifying social media from automated inauthenticity

Carlos Martínez de la Serna   The new journalism commons

Mandy Velez   texting is lit rn, fam

Hossein Derakhshan   Television has won

Amy Webb   Listen to weak signals

Carrie Brown-Smith   Transparency finally takes off

Mary Meehan   Real lives are at stake in rural areas

John Keefe   Scooped by AI

Nicholas Quah   Stop talking trash about young people

Federica Cherubini   The rise of bridge roles in news organizations

Kelsey Proud   No, no, no

Juliette De Maeyer   A responsible press criticism

Marcela Donini and Thiago Herdy   Collaboration is the way forward for Brazilian journalism

Corey Johnson   The pro-fact resistance

Nancy Watzman   Know thy TV

Brian Lam   Sketchy ethics around product reviews

C.W. Anderson   The social media apocalypse

Richard J. Tofel   The platforms’ power demands more reporters’ attention

Kawandeep Virdee   Zines had it right all along

Umbreen Bhatti   The trust problem isn’t new

Ernst-Jan Pfauth   Publishing less to give readers more

Paul Ford   Go global

Eric Nuzum   Beyond the narrative arc

Nushin Rashidian   Publishers seek ad dollar alternatives

Borja Echevarría   TV goes digital, digital goes TV

Mira Lowe   The year of the local watchdog

Renée Kaplan   The year of quiet adjustments (shhh)

Matt Thompson   Here come the attention managers

Jared Newman   Venture funding and digital news don’t mix

Tanya Cordrey   Finally, the seeds of radical reinvention

Jessica Parker Gilbert   Design connects storytelling and strategy

Tamar Charney   We get serious about algorithms

Doris Truong   Computer vision vs. the Internet vigilantes

Kinsey Wilson   Facebook and Google: Help out or pay up

Jarrod Dicker   Honesty in advertising

Tracie Powell   The muting of underserved voices

Jim Brady   With the people, not just of the people

Andrew Ramsammy   The year ownership mattered

Ruth Palmer   Risks will grow for news subjects — especially minorities

Christopher Meighan   Passive partnership is in the rearview

Claire Wardle   Disinformation gets worse

Jake Levine   The return to now

Pia Frey   Address users as individuals

Caitria O'Neill   The new court of public opinion

Jassim Ahmad   Thriving on change

Emily Goligoski   Looking beyond news for inspiration

Joanne McNeil   Gatekeeping the gatekeepers

Manoush Zomorodi   Self-help as a publishing strategy

Rasmus Kleis Nielsen   The Snapchat scenario and the risk of more closed platforms

Mary Walter-Brown   Show a little vulnerability

Mariana Moura Santos   Think local, act global

Andrew Haeg   The year journalists become relationship builders

Debra Adams Simmons   And a woman shall lead them

Sara M. Watson   Feeds will open up to new user-determined filters

Pete Brown   Push alerts, personalized

Neha Gandhi   Filler killers

Raney Aronson-Rath   Transparency is the antidote to fake news

Tim Carmody   Watch out for Spotify

Andrew Losowsky   The year of resilience

Helen Havlak   Keywords, not publishers, power the world’s biggest feeds

Cristina Wilson   The year of the Instagram Story

Pablo Boczkowski   The rise of skeptical reading

Molly de Aguiar   Good journalism won’t be enough

Bill Keller   A growing turn to philanthropy

Sam Ford   The year of investing in processes

Miguel Castro   The arrival of the impact producer

Kathleen McElroy   Building a news video experience native to mobile

Rachel Davis Mersey   AI, with real smarts

Ståle Grut   Reclaiming audience interaction from social networks

Rubina Madan Fillion   Unlocking the potential of AI

Mike Caulfield   Refactoring media literacy for the networked age

L. Gordon Crovitz   Serving readers over advertisers

S. Mitra Kalita   The arc of news and audience

Michelle Ferrier   The year of the great reckoning

Sydette Harry   Listen to your corner and watch for the hook

Imaeyen Ibanga   Longform video leads the way

Jennifer Coogan   The future is female

Edward Roussel   Eyes, ears, and brains

Felix Salmon   Covering bitcoin while owning bitcoin

David Skok   Finding an information-life balance

Mario García   Storytelling finally adapts to mobile

Laura E. Davis   Writing answers before you know the question

Trushar Barot   The Jio-fication of India

Joanne Lipman   Journalists inventing revenue streams

Matt Boggie   The intellectual equivalent of the Dead Sea

Monika Bauerlein   The firehose of falsehood

Emma Carew Grovum   Newsroom culture becomes a priority

Joyce Barnathan   It will be harder to bury the news

Raju Narisetti   Mirror, mirror on the wall

Evie Nagy   Pivot to mobile video frustration

Susie Banikarim   R.I.P. Pivot to Video (2017–2017)

Ray Soto   VR reaches the next level

Yvonne Leow   The rise of video messaging

An Xiao Mina   Memes and visuals come to the fore

Jim Moroney   Newspapers have to be good enough for readers to pay for

Millie Tran and Stine Bauer Dahlberg   (Hint: It’s about your brand)

Alice Antheaume   Are you fluent in AI?

Julia B. Chan   Looking for loyalty in all the right places

Corey Ford   The empire strikes back

Feli Sánchez   The year for guerrilla user research

Burt Herman   Things get real

apach.com.ua

seotexts.com

www.cl24.com.ua