Breaking free from the tyranny of the loudest

“What surfaces on the timelines of our social media accounts can make the world seem like a divided place where people only shout from the top of their lungs — whether it is to call out the wrongs of those they disagree with or to cheer on the actions of those with whom they identify.”

What surfaces on the timelines of our social media accounts can make the world seem like a divided place where people only shout from the top of their lungs — whether it is to call out the wrongs of those they disagree with or to cheer on the actions of those with whom they identify. This goes beyond political affiliation, ideology, or religious beliefs.

But what we see online is likely not a proper representation of those who actually constitute our virtual networks — likely not even close.

Below is a gif of two Facebook live streams of a Donald Trump press conference, — one aired by Fox News’ Facebook Page, the other from Fusion’s. The image may make it seem like the world is a place of only Trump supporters or ardent Trump critics.

But even just a quick glance at overall numbers shows that the reactions that are floating across the screens during these live streams only represent a mere fraction — a measly 2-3 percent — of those who tuned in.

97 percent chose not to react. Maybe they felt conflicted about the content they saw. Maybe they didn’t value it enough to react. Maybe they wanted to think long and hard about the implications of the president’s announcement before expressing any sentiment about it. We don’t know what they may have felt because that is something we cannot measure within the parameters set forth by six simple buttons and a comment box.

What is being measured is the cackling, anger, cheering, and sadness of the loud ones, those who felt an urgent need to chime in. The social web is optimized to capture engagement mostly in extremes, in what is measurable through our clicks, rants and emotional reactions online. And it is their engagement that will be fed into an algorithm that decides what kind of information we will see on our timelines, not the inaction — pensive or indifferent — of those who did not feel strongly enough about the livestream to speak up.

Enter the tyranny of the loudest.

What’s more is that, on the Internet, visibility only begets more visibility. The popularity of an article doesn’t steadily rise over time, it explodes exponentially. And in an increasingly distributed information environment, news outlets are forced to compete with noisemakers.

But how can journalists re-introduce the public to nuance? How can reporters make healthy complicated facts compete with those coated with delectable identity politics? How does one lead a mutiny against these loud tyrants?

2018 needs to be the year that journalists find a way how. Maybe it’s by finding ways to infiltrate people’s timelines and lure them away from simplistic shouting. Maybe it’s through suspense; maybe it’s by telling tiny fragments of their stories on social platforms; maybe it’s through visuals. Maybe it’s by addressing the problem with those who optimized the social web for emotional extremes.

Whatever the right way may be, journalists will need to regain access to people’s attention without turning their content into clickbait.

It would be nice to bring quiet, sober discourse back into public information exchanges.

is a data reporter at BuzzFeed News.

Evie Nagy   Pivot to mobile video frustration

Michael Kuntz   The only pivot that might work

Miguel Castro   The arrival of the impact producer

Kinsey Wilson   Facebook and Google: Help out or pay up

Kelsey Proud   No, no, no

Nushin Rashidian   Publishers seek ad dollar alternatives

Federica Cherubini   The rise of bridge roles in news organizations

Julia B. Chan   Looking for loyalty in all the right places

Richard J. Tofel   The platforms’ power demands more reporters’ attention

Felix Salmon   Covering bitcoin while owning bitcoin

Renée Kaplan   The year of quiet adjustments (shhh)

Kyle Ellis   Let’s build our way out of this

Adam Thomas   Sharing is caring: The year of the mentor

Usha Sahay   Wallets get opened

Helen Havlak   Keywords, not publishers, power the world’s biggest feeds

Jesse Holcomb   Information disorder, coming to a congressional district near you

Eric Nuzum   Beyond the narrative arc

Sarah Marshall   Loyalty as the key performance indicator

Mary Meehan   Real lives are at stake in rural areas

Eric Ulken   The year local publishers get smart(er) about change

Debra Adams Simmons   And a woman shall lead them

Rubina Madan Fillion   Unlocking the potential of AI

Carlos Martínez de la Serna   The new journalism commons

Daniel Trielli   The rich get richer, the poor scramble

Justin Kosslyn   The year journalists become digital security experts

Ariana Tobin   Too tired to tap

Jacqui Cheng   Retailers move into content

Almar Latour   Conquering calm

Nicholas Quah   Stop talking trash about young people

Carrie Brown-Smith   Transparency finally takes off

Paul Ford   Go global

Heather Bryant   Building the ecosystems for collaboration

Rasmus Kleis Nielsen   The Snapchat scenario and the risk of more closed platforms

Alastair Coote   The year of self-improvement

Zizi Papacharissi   Women come back

Dheerja Kaur   Fun with subscription products

Tim Carmody   Watch out for Spotify

Rodney Gibbs   Tech workers turn to journalism

Sam Ford   The year of investing in processes

Joyce Barnathan   It will be harder to bury the news

Nancy Watzman   Know thy TV

Raju Narisetti   Mirror, mirror on the wall

Will Sommer   The year local media gets conservative

Sue Schardt   Jump the niche

Lucas Graves   From algorithms to institutions

L. Gordon Crovitz   Serving readers over advertisers

Kim Fox   Audience teams diversify their approach

Sam Sanders   Shine the light on ourselves

Matt Carlson   Attacks on the press will get worse

Mary Walter-Brown   Show a little vulnerability

Cindy Royal   Your journalism curriculum is obsolete

Yvonne Leow   The rise of video messaging

Juliette De Maeyer   A responsible press criticism

Imaeyen Ibanga   Longform video leads the way

Matt DeRienzo   A recession, then a collapse

Niketa Patel   Live journalism comes of age

Michelle Garcia   Navigating journalistic transparency

Caitlin Thompson   Podcasting models mature and diversify

Monika Bauerlein   The firehose of falsehood

Jim Brady   With the people, not just of the people

Mira Lowe   The year of the local watchdog

Nathalie Malinarich   Peak push

Tanya Cordrey   Finally, the seeds of radical reinvention

Pablo Boczkowski   The rise of skeptical reading

Cristina Wilson   The year of the Instagram Story

José Zamora   Revenue-first journalism

Andrew Haeg   The year journalists become relationship builders

C.W. Anderson   The social media apocalypse

Christopher Meighan   Passive partnership is in the rearview

Kawandeep Virdee   Zines had it right all along

Pia Frey   Address users as individuals

Jim Moroney   Newspapers have to be good enough for readers to pay for

Marie Gilot   No assholes allowed

Tanzina Vega   It’s time for media companies to #PassTheMic

Tamar Charney   We get serious about algorithms

P. Kim Bui   The reckoning is only beginning

David Skok   Finding an information-life balance

Jamie Mottram   From pageviews to t-shirts

John Keefe   Scooped by AI

Borja Echevarría   TV goes digital, digital goes TV

Edward Roussel   Eyes, ears, and brains

Umbreen Bhatti   The trust problem isn’t new

Monique Judge   Letting black women tell their own stories

Laura E. Davis   Writing answers before you know the question

Elizabeth Jensen   Show your work

Ernst-Jan Pfauth   Publishing less to give readers more

Craig Newmark   Working together toward sustainable solutions

Andrew Ramsammy   The year ownership mattered

Mike Caulfield   Refactoring media literacy for the networked age

Frédéric Filloux   External forces

Vivian Schiller   Pivot to tomorrow

Bill Keller   A growing turn to philanthropy

Brian Lam   Sketchy ethics around product reviews

Caitria O'Neill   The new court of public opinion

Alfred Hermida   Going beyond mobile-first

Amie Ferris-Rotman   More female reporters abroad (please)

S. Mitra Kalita   The arc of news and audience

Vanessa K. DeLuca   Women’s voices take center stage

Doris Truong   Computer vision vs. the Internet vigilantes

Andrew Losowsky   The year of resilience

Sally Lehrman   Trust comes first

Steve Grove   The midterms are an opportunity

Errin Haines Whack   At the ballot, it’s time to count black women

Dannagal G. Young   Stop covering politics as a game

An Xiao Mina   Memes and visuals come to the fore

Raney Aronson-Rath   Transparency is the antidote to fake news

Rick Berke   Value is the watchword

Mi-Ai Parrish   Blockchain and trust

Dan Shanoff   You down with OTT? (Yeah, DTC)

Amy King   Let’s amplify visual voice

Hannah Cassius   The year of the echo-chamber escapists

Lam Thuy Vo   Breaking free from the tyranny of the loudest

Mario García   Storytelling finally adapts to mobile

Trushar Barot   The Jio-fication of India

Corey Johnson   The pro-fact resistance

Alice Antheaume   Are you fluent in AI?

Betsy O'Donovan and Melody Kramer   Skepticism and narcissism

Hossein Derakhshan   Television has won

Emily Goligoski   Looking beyond news for inspiration

Burt Herman   Things get real

Feli Sánchez   The year for guerrilla user research

Juleyka Lantigua-Williams   Women of color will reclaim and monetize our time

Basile Simon   We need better career paths for news nerds

Dan Newman   A return to trust

Amy Webb   Listen to weak signals

Ståle Grut   Reclaiming audience interaction from social networks

Millie Tran and Stine Bauer Dahlberg   (Hint: It’s about your brand)

Mariano Blejman   News games rule

Rodney Benson   Better, less read, and less trusted

Valérie Bélair-Gagnon   Seeking trust in fragmented spaces

Ruth Palmer   Risks will grow for news subjects — especially minorities

Emma Carew Grovum   Newsroom culture becomes a priority

Rachel Schallom   Better design helps differentiate opinion and news

Joanne McNeil   Gatekeeping the gatekeepers

Mandy Velez   texting is lit rn, fam

Taylor Lorenz   Social and media will split

Corey Ford   The empire strikes back

Matt Thompson   Here come the attention managers

Jessica Parker Gilbert   Design connects storytelling and strategy

Tracie Powell   The muting of underserved voices

Sydette Harry   Listen to your corner and watch for the hook

Susie Banikarim   R.I.P. Pivot to Video (2017–2017)

Jennifer Coogan   The future is female

Damon Krukowski   Reviving the alt-weekly soul

Julia Beizer   A longer view on the pivot

Jarrod Dicker   Honesty in advertising

Manoush Zomorodi   Self-help as a publishing strategy

Pete Brown   Push alerts, personalized

Alexios Mantzarlis   Moving fake news research out of the lab

Mariana Moura Santos   Think local, act global

Jake Levine   The return to now

Kristen Muller   The year of the voter

Cory Haik   Suffering from realness, pivoting to impact

Joanne Lipman   Journalists inventing revenue streams

Claire Wardle   Disinformation gets worse

Charo Henríquez   Training is an investment, not an expense

Nikki Usher   The year of The Washington Post

Sara M. Watson   Feeds will open up to new user-determined filters

Luke O'Neil   The end is already here

Nicholas Diakopoulos   Fortifying social media from automated inauthenticity

Jassim Ahmad   Thriving on change

Rachel Davis Mersey   AI, with real smarts

Jared Newman   Venture funding and digital news don’t mix

Jennifer Choi   Standing up for us and for each other

Jennifer Brandel and Mónica Guzmán   The editorial meeting of the future

Lanre Akinola   Making noise is not a strategy

Aron Pilhofer   We can’t leave the business to the business side any more

Marcela Donini and Thiago Herdy   Collaboration is the way forward for Brazilian journalism

Matt Boggie   The intellectual equivalent of the Dead Sea

Neha Gandhi   Filler killers

Michelle Ferrier   The year of the great reckoning

Molly de Aguiar   Good journalism won’t be enough

Alan Soon   The rise of start of psychographic, micro-targeted media

Ray Soto   VR reaches the next level

Francesco Marconi   The year of machine-to-machine journalism

Kathleen McElroy   Building a news video experience native to mobile

https://vy-doctor.com.ua

www.tmtravel.com.ua

proffitness.com.ua