Blockchain and trust

“Having decentralized ledgers and data storage allows visibility into creation and tracking, engagement and follow-through in news and ads.”

One of the biggest challenges facing news organizations is the notion of trust and transparency. Blockchain has the potential to play a role in creating an element to create transparency for both news and advertising. Having decentralized ledgers and data storage allows visibility into creation and tracking, engagement and follow-through in news and ads. Cost and speed are issues, but they will improve as the exchanges emerge and merge and grow. Trust and transparency have been damaged by elements of technology — I’ll tout this as a possible part of reparation.

, current president and publisher of the Arizona Republic, is the faculty of Arizona State University.

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