Blockchain and trust

“Having decentralized ledgers and data storage allows visibility into creation and tracking, engagement and follow-through in news and ads.”

One of the biggest challenges facing news organizations is the notion of trust and transparency. Blockchain has the potential to play a role in creating an element to create transparency for both news and advertising. Having decentralized ledgers and data storage allows visibility into creation and tracking, engagement and follow-through in news and ads. Cost and speed are issues, but they will improve as the exchanges emerge and merge and grow. Trust and transparency have been damaged by elements of technology — I’ll tout this as a possible part of reparation.

, current president and publisher of the Arizona Republic, is the faculty of Arizona State University.

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Caitlin Thompson   Podcasting models mature and diversify

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Jennifer Choi   Standing up for us and for each other

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Nicholas Diakopoulos   Fortifying social media from automated inauthenticity

Tanzina Vega   It’s time for media companies to #PassTheMic

Matt DeRienzo   A recession, then a collapse

Julia Beizer   A longer view on the pivot

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Alfred Hermida   Going beyond mobile-first

Brian Lam   Sketchy ethics around product reviews

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Sam Sanders   Shine the light on ourselves

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Almar Latour   Conquering calm

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у нас

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