• Lab
  • AndroidForMobile Foundation at
    HOME
              
    LATEST STORY
    Bad news from Mashable, BuzzFeed, and Vice shows times are rough for ad-supported digital media
    ABOUT                    SUBSCRIBE
    Nov. 1, 2017, 9:38 a.m.
    Audience & Social
    LINK:   |   Posted by: Laura Hazard Owen   |   November 1, 2017

    During Tuesday’s terror attacks in Lower Manhattan, in which a driver in a pickup truck , Snap Maps, the , proved to be an effective way to get real-time information on what was happening.

    Tuesday wasn’t the first tragedy in which Snap Maps proved a reliable source of information. Quartz’s about the tool’s role in covering the Las Vegas shootings, hurricanes in the U.S. and Mexico, and the Mexico City earthquake — and why it can be more useful and more intimate than coverage of breaking events on Facebook and Twitter.

    People opening Periscope or Twitter are expecting to broadcast their stories, whereas on Snapchat, you’re assuming only a few people might ever see whatever you post, unless something profound happens. And popular platforms like Twitter and Facebook are great for firing off quick messages or images, but there’s no easy way for a user to check everything that’s happening in an area, unless they follow specific hashtags, or know how to perform advanced searches. On Snapchat, you open the app, pinch in to see the map, and point to the part of the world you want to see.

    As a result, for those who use it, Snap Maps has become a deeply intimate way to view major news events in real time.

    Snapchat’s algorithm : “We have automated systems that decide what makes it onto the Map, based on a bunch of factors — like when and where a Snap was taken, if an event seems to be happening nearby, etc.”

    There are, of course, some annoying and jarring things about following a serious event in this way (the stickers! the emoji! is that the crying laughing emoji?).

    But watching event coverage on, say, cable news certainly exposes one to inane commentary as well, and at least this is immediate — and also authentic ().

    Show tags Show comments / Leave a comment
     
    Join the 45,000 who get the freshest future-of-journalism news in our daily email.
    Bad news from Mashable, BuzzFeed, and Vice shows times are rough for ad-supported digital media
    The rapid growth of Google and Facebook continues to take its toll on digital media companies.
    Asking members to support its journalism (no prizes, no swag), The Guardian raises more reader revenue than ad dollars
    The Guardian revamped its ask and its membership offerings — moving from 12,000 members in the beginning of 2016 to 300,000 today.
    Beating the 404 death knell: Singapore news startups struggle to cover costs and find their footing
    Political news reporting doesn’t seem to be holding up well as a business in the city-state. And it’s even harder when you’re seen as “alternative” media.