• Lab
  • AndroidForMobile Foundation at
    HOME
              
    LATEST STORY
    Village Media, relying on local advertisers, seems to have found a scalable (and profitable) local news model
    ABOUT                    SUBSCRIBE

    Archives: January 2017

    Its latest international expansion targets an English-speaking country whose native newspapers have struggled — but whose citizens haven’t been notably keen on paying for online news.
    The site, cofounded by a Washington Post alum, is targeting an educated, upmarket audience of women on smartphones.
    “The challenge for journalists now is to show how we have done our work. The audience needs to have it at their fingertips so they don’t need to look too deeply for it — it’s right there for them.”
    An extended conversation on the economics of building a career writing on the web today: “Unfortunately, it looks a little grim.”
    Plus: Panoply grabs some big partners, question marks at Acast, and success in local podcasting through Hearken.
    The show is “about understanding the values that we hold and how we want to be — what are our shared hopes and dreams for who we want to be in the world and how are we seen,” says WNYC CEO Laura Walker.
    “I never have to consider if a story I run is going to make me take a financial hit. That lack of pressure gives us a huge amount of independence.”
    “We’re not alone in trying to compile the numbers, and we’re not alone in trying to track all reports.”
    Readers have finally understood that their payments for the news will actually make a difference in what they and their community know. That model needs to be extended down to states and cities.