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    Village Media, relying on local advertisers, seems to have found a scalable (and profitable) local news model
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    Archives: July 2016

    It’s building on its in-house analytics dashboard, Stela, with the goal of making audience engagement data easy to find, simple to understand, and even fun to use.
    “The general question we presented everyone with was: What does it look like to build our brands and do storytelling on all of these new places?”
    “The results have been worth the efforts and have driven listeners in the thousands to the app.”
    As Fox’s Dr. Frankenstein exits right, the Murdochs are left to reboot their wounded cable news leader.
    “We’re selecting stories very carefully based on what we think readers there want to read. We’re not just copying and pasting.”
    From Texas to Wyoming, outlets are keeping an eye on the markets.