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    Village Media, relying on local advertisers, seems to have found a scalable (and profitable) local news model
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    Archives: November 2016

    “The individuals who pay us every year are the readers who are going to count most in our world.”
    “The competition is getting tougher, and the top is crowded by podcasts that have teams and systems behind them. This is good in some ways!”
    Its ambitions are three-pronged: improving show discovery, improving how (and how deeply) listeners engage with their favorite shows, and improving channels through which show creators can make money.
    “We wanted to find out more about what NPR could offer for kids.”
    “With big topics like this, you really have to look at the solutions with the same rigor as you would when you’re investigating the problems.”
    The seven-year-old VTDigger, with a stable readership of Vermonters, eyes the booming audio space as an opportunity to expand underwriter support.
    “We don’t have a dead-tree edition at Community Impact. We are alive.”
    With a focus on how state and local governments use tech, Atlantic Media’s Route Fifty is another example of the value of a defined niche audience.