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    Bad news from Mashable, BuzzFeed, and Vice shows times are rough for ad-supported digital media
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    Archives: October 2015

    When the Mexican digital news site Animal Politico obtained previously classified government documents on drug cartels, it wanted to figure out the best way to unleash the “great potential” of the data.
    “That’s part of the strategy. Make the funnel as big as you can, make people really excited about supporting your content, and then you have a relationship to work with and follow up on.”
    The proportion of those who use smartphones to access news is high in Poland and urban areas in Turkey, but lower in the Czech Republic and Portugal.
    “I reckon it’ll take us another year to figure out whether this podcast thing is actually a bubble.”
    “That’s what we can do, as a platform: be really responsive to what publishers want out of us.” Also coming up: A major move into international markets.
    Since launching in July, The Salt Lake Tribune’s membership program has attracted about 600 paying customers.
    “What is really important for the projects we’re looking for is we want specific projects and not the broad digital agenda or roadmap of publishers.”
    The magazine is collaborating with WNYC Studios to launch a new radio show and podcast. So what, exactly, does The New Yorker sound like?
    Readers weren’t going for one of the platforms in a multi-platform strategy.
    In BuzzFeed’s news app, sharing via SMS is a more common user action than via Facebook or Twitter.