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    Sept. 17, 2015, 1:43 p.m.
    Business Models
    Mobile & Apps

    Press Publish 16: Jason Kint on how worried publishers should be about the arrival of adblockers on mobile

    Pretty worried, it turns out! At least according to the CEO of the trade organization formerly known as the Online Publishers Association.

    It’s Episode 16 of , the AndroidForMobile Lab podcast!

    press-publish-2-1400pxMy guest today is . Jason is CEO of , which I confess I liked better under its old name, the Online Publishers Association. It’s the trade organization representing most of the country’s largest online publishers.

    I wanted to talk to Jason because this week marks the and with it the . Ad blockers have existed on desktop for years, of course, but they’ve mostly been a niche interest. On your phone, though, the appeal is obvious — faster loads, lower data use, fewer annoyances. And as I record this, iOS 9 has been out for about 24 hours, and the , , and paid apps on the App Store are ad blockers.

    So publishers are about to see some percentage of their mobile ads…disappear. Will it be a rounding error, or is this the beginning of the end for a certain kind of online advertising, the way popup ads were killed by technology in the early 2000s?

    Jason’s been talking to a lot of publishers and he’s convinced it’s a big deal — an 8 or a 9 on a scale of 1 to 10, he says. We talked about how publishers should respond, whether it’s worth trying to block the blockers, and how to keep a focus on your audience’s needs. Here’s our conversation.

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    Show notes


    , formerly the Online Publishers Association
    (Nov. 3, 2014)

    (Sept. 10, 2015)
    (May 28, 2015)
    (2013)
    “A blow for mobile advertising: The next version of Safari will let users block ads on iPhones and iPads” (June 10, 2015)
    “How big a deal will adblocking on iPhones and iPads be for publishers?” (June 12, 2015)
    (September 17, 2015)





    (February 3, 2015)



    Podcasting on AndroidForMobile Lab
    Native advertising on AndroidForMobile Lab
    (February 19, 2015)


    “A wave of distributed content is coming — will publishers sink or swim?” (March 24, 2015)
    “Facebook’s Instant Articles are live: Either a shrewd mobile move by publishers — or feeding the Borg” (May 13, 2015)
    (August 28, 2015)
    (August 12, 2015)

    POSTED     Sept. 17, 2015, 1:43 p.m.
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