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    Aug. 26, 2015, 10:36 a.m.
    Mobile & Apps
    Reporting & Production

    Press Publish 14: Jenna Weiss-Berman on BuzzFeed’s podcast strategy and moves into audio news

    BuzzFeed has figured out how to make content go viral. Can it figure out how to build community and reach younger audiences with podcasting?

    It’s Episode 14 of , the AndroidForMobile Lab podcast!

    press-publish-2-1400pxMy guest today is , the director of audio at . Jenna was hired last fall to figure out the site’s podcasting strategy, and thus far she’s launched three shows, each targeting the sites’s young diverse audience.

    Just about everything BuzzFeed does draws attention, and its approach to podcasting is no different. Jenna’s job is to figure out audio’s place between BuzzFeed’s two great goliaths — text with pictures on one hand and video on the other. BuzzFeed’s enormous success with viral content might make you think social sharing is her team’s main goal — but in some ways BuzzFeed’s podcasts are more traditional than that.

    We talked about how podcasts can reach a younger audience, whether audio is just a stepping stone to video, and her advice for young people who want to break into the podcast business. Here’s our conversation.

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    Show notes









    , BuzzFeed editor-in-chief


    and , hosts of Another Round


    (July 15, 2015)
    (Aug. 17, 2015)







    of


    (July 8, 2015)

    Photo via .

    POSTED     Aug. 26, 2015, 10:36 a.m.
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