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    After years of testing, The Wall Street Journal has built a paywall that bends to the individual reader
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    March 31, 2015, 10:32 a.m.
    LINK:   |   Posted by: Joshua Benton   |   March 31, 2015

    Indiana’s passed a bill that many say allows state-sanctioned discrimination by businesses against gays and lesbians, and it’s led to a huge backlash. The state’s dominant paper, The Indianapolis Star wanted to take a strong stand on the matter, so it pulled out perhaps the biggest weapon a newspaper has — a front-page editorial:

    The move worked, getting the Star’s position — many times more than a standard editorial would have. (I must have seen that image of today’s front page at least 30 times in my Twitter stream last night; the editorial has been shared on Facebook more than 18,000 times.)

    If you’re going to do a blowout presentation in print, you’d want to do the same online, right? After all, a huge part of the discussion around the subject is happening far outside the Star’s print circulation area. :

    The blow-out print presentation got slotted into a standard Gannett-made template. That included a hard-to-read headline on mobile, with Gannett-standard cluttered presentation and location-seeking modal:

    As the Dan Sinker put it:

    The includes some back and forth about some flexibility in the Gannett CMS that the Star apparently didn’t take advantage of.

    Still, it’s remarkable that, in 2015, a story that got so much thought and attention for print apparently didn’t get much for online.

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