• Lab
  • AndroidForMobile Foundation at
    HOME
              
    LATEST STORY
    Village Media, relying on local advertisers, seems to have found a scalable (and profitable) local news model
    ABOUT                    SUBSCRIBE
    Nov. 24, 2014, 10:44 p.m.
    LINK:   |   Posted by: Joshua Benton   |   November 24, 2014

    When I’m asked about the future of news, I always say I’m optimistic, at least on net. But that doesn’t mean that there won’t be holes, and the holes I worry about most are at the local level. The pre-Internet journalism model was highly localized because distribution was highly localized; the web changes that dramatically.

    That’s the context for from Horacio Larreguy, John Marshall, and James Snyder, Jr., looking at corruption in Mexico and how it gets reported — and how that that reporting impacts elections (emphasis mine):

    We estimate the effect of local media outlets on political accountability in Mexico, focusing on malfeasance by municipal mayors…In particular, we compare neighboring precincts on the boundaries of media stations’ coverage areas to isolate the effects of an additional media station.

    We find that voters punish the party of malfeasant mayors, but only in electoral precincts covered by local media stations (which emit from within the precinct’s municipality). An additional local radio or television station reduces the vote share of an incumbent political party revealed to be corrupt by 1 percentage point, and reduces the vote share of an incumbent political party revealed to have diverted funds to projects not benefiting the poor by around 2 percentage points.

    We also show that these electoral sanctions persist: at the next election, the vote share of the current incumbent’s party continues to be reduced by a similar magnitude…However, we find no effect of media stations based in other municipalities.

    Show tags Show comments / Leave a comment
     
    Join the 45,000 who get the freshest future-of-journalism news in our daily email.
    Village Media, relying on local advertisers, seems to have found a scalable (and profitable) local news model
    “We have to find new and creative ways to not replace a client’s Google and Facebook spend but find our own portion of it.”
    Three years in, Discourse Media looks to membership to power its national expansion
    The Canadian news industry “has been in a long, slow, painful decline, and people are ready for solutions and to see something new.”
    Bad news from Mashable, BuzzFeed, and Vice shows times are rough for ad-supported digital media
    The rapid growth of Google and Facebook continues to take its toll on digital media companies.