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    Village Media, relying on local advertisers, seems to have found a scalable (and profitable) local news model
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    Sept. 30, 2014, 11:39 a.m.
    Business Models
    LINK:   |   Posted by: Joseph Lichterman   |   September 30, 2014

    Today De Correspondent, the crowdfunded Dutch news site, celebrates its one-year anniversary. (We’ve covered De Correspondent a few times since the site began fundraising last year.) , the site’s publisher, published sharing what they’ve accomplished and some lessons they’ve learned since they published their first stories a year ago today.

    A subscription to De Correspondent costs €60 ($76) annually, and Pfauth wrote that about 60 percent of the site’s original 18,933 funders have already renewed their subscriptions. As of Sept. 23, De Correspondent had — multiply that by the €60 cost of a membership and you get €2.2 million ($2.77 million). It says it’s received 4.5 million unique visitors in its first year. (Including two from North Korea!)

    DeCorrespondentMembership

    To try and incentivize members to renew their subscriptions, De Correspondent put together two reports detailing the and also the in the past year. (They’re both in Dutch.)

    DeCorrespondentChart

    About 53 percent of every €60 membership was spent on salaries for De Correspondent’s 15 full-time staffers and its network of freelancers. The next largest expenditure: taxes, accounting for 17.4 percent of its costs.

    The level of detail De Correspondent provides its members in explaining how it spends their money and the projects it undertakes — one of the site’s journalists, for example, that written for the site and that De Correspondent published — is part of its philosophy for what a crowdfunded news organization should look like. Pfauth summarized that philosophy on Medium:

    1. Explain how you spend your members’ money;
    2. Encourage journalists to work together with members;
    3. Your members are your best ambassadors;
    4. Reach out to people who already like you;
    5. Think beyond your platform when it comes to publishing your stories.

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