• Lab
  • AndroidForMobile Foundation at
    HOME
              
    LATEST STORY
    If you’re poor in the UK you get less, worse news — especially online, new research suggests
    ABOUT                    SUBSCRIBE
    June 27, 2014, 12:26 p.m.
    Business Models
    LINK:   |   Posted by: Joshua Benton   |   June 27, 2014

    Back in March, we told you about one of my favorite new newspaper business ideas: The Washington Post’s effort to build its outside-D.C. audience through partnerships with local newspapers around the country. The deal: A small set of dailies — including two of my former employers, The Dallas Morning News and The Toledo Blade — would be able to offer their paying subscribers free digital access to The Washington Post. It’s a perk for local customers, and more readers for the Post. No money changes hands.

    At NetNewsCheck, and finds some evidence of interest from subscribers:

    The Minneapolis Star Tribune reports that 7,000 of its subscribers signed on for free access to the Post’s digital content after only five days and one promotional email. The Strib is one of six papers participating in the initial pilot, which offers premium subscribers of those papers free access to the Post’s entire suite of digital products.

    “This really opened my eyes,” says Steve Yeager, VP of marketing and public relations for the Strib. “You try different promotions all the time and you’re happy if you get to three digits.”

    Add in (rough) results from Dallas, Toledo, and Pittsburgh — and extrapolate for Honolulu and Milwaukee — and you’re probably looking at something like 15,000 to 18,000 subscribers who’ve signed up Washington Post access. (More papers have since joined the program.) That’s a relatively small share of those papers’ total subscriber base — but apparently a desirable enough asset for some to take the step of registering. That’s more online readers for the Post, another small reason for loyalty for the local papers, and a good-if-small deal all around.

    “What’s really great about this program is the lack of conflict between the business goals of the Washington Post and us,” [Jim Bernard, the Strib’s SVP of digital] says. “Our subscribers are getting an incremental value and are also going to be engage on the Post’s website in a way that will help it and help us retain them. There’s a very interesting and surprising win-win.”

    Show tags Show comments / Leave a comment
     
    Join the 45,000 who get the freshest future-of-journalism news in our daily email.
    If you’re poor in the UK you get less, worse news — especially online, new research suggests
    Poorer people are less likely to go straight to a news site, and the researchers found no online news brand that was read by significantly more poorer people than wealthier people.
    College students broadly mistrust news. Fake Kardashian gossip probably won’t help.
    “Why give them the ammo?”
    Fewer mugshots, less naming and shaming: How editors in Cleveland are trying to build a more compassionate newsroom
    “I didn’t see how we could justify standing on tradition when it was causing that kind of suffering…It really comes down to: How long does somebody have to pay for a mistake?”
    узнать больше best-mining.com.ua

    читайте здесь teplostroy.biz.ua

    link