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    April 29, 2014, 10:50 a.m.
    LINK:   |   Posted by: Caroline O'Donovan   |   April 29, 2014

    A new research project over at Columbia’s Tow Center wants to do a better job of determining the real impact news has on the world around us.

    Former Knight-Mozilla OpenNews fellows and current Tow fellows , , and hope to find new ways to both with .

    To that effect, they’ll be working with the over , trying to figure out how impact is measured and what the goals are in those newsrooms. Their first step will be to build a for talking about impact . This list gives a sense of what next steps will be:

    — Tracking of social media “mentions” and “likes” over time on Twitter and Facebook.

    — Tracking of mentions by lists of people, e.g. local and national representatives, other journalists, or institutional representatives.

    — Integration with Google Analytics and other metric providers.

    — A Google Alert-like river of mentions that can be approved and associated with a given article.

    — A Customizable qualitative taxonomy and tagging system.

    — An interface for recording ”impact” events not tied to automatic processes.

    — “If-This-Then-Impact” recipes for custom combinations of events that should trigger an event to be recorded.

    — A report generator for distributing impact assessments to staff, board members, and financial backers.

    NewsLynx is also likely to be the first news research project to launch with a reference to the Borgesian .

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