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    Jan. 30, 2013, 10:39 a.m.

    Press Publish 4: Trei Brundrett on how Vox Media has built a web-native media company with editorial ambition

    Vox’s VP for product and technology talks about the importance of community, the value of long features, and the role of sponsored content.

    It’s Episode 4 of , the AndroidForMobile Lab podcast! My guest this week is , the VP for product and technology at .

    Vox is the publisher of the sports site , the tech site , and video game site , and it’s one of my very favorite online media companies. I love that they’re ambitious on content — building a quality mix of short and long, user-generated and pro-generated, aggregated and original — and that they’re ambitious on technology. And they make money. To me, Vox feels like one of a very few online media companies that is both native to the web and invested in some traditional values about quality. They’re worth watching, even if you have no interest at all in sports, tech, or video games.

    Trei started out in the world of politics and helped build SB Nation to the point that it could evolve into Vox. When Adweek named him (“the people who make the machinery of media, marketing and technology hum”), this is what they said about him:

    Under Brundrett’s direction, Vox Media has evolved into one of the most agile Web-based publishers. Building a proprietary content management platform, his technology powers the journalists of The Verge, Polygon and over 300 SB Nation fan-created media properties. Focused on functional and design-rich technology, Brundrett and Vox have pushed past conventional Web design with efforts such as StoryStream, which populates a writer’s updates in real time to provide an organized and intuitive history of complex breaking news.

    We had a good, wide-ranging conversation about Vox’s evolution and where it’s headed in 2013. Give it a listen, and I hope (if you haven’t already) you’ll subscribe to Press Publish in the podcast app of your choice.

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    Show notes




    , Vox’s sports site
    , Vox’s tech site
    , Vox’s gaming site














    “For once, Nick Denton seems pleased with Gawker’s commenting system”
    , an example of a SB Nation community site
    , Vox CEO

    AndroidForMobile Lab stories on Jim Bankoff and Vox























    Photo by used under a Creative Commons license.

    POSTED     Jan. 30, 2013, 10:39 a.m.
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